Marketing and Advertising
How to Publish Advertising Circulars for Big Profits
Don't be taken in by those "big headline" advertisements promising you instant riches as a Circular Mailer! It just doesn't work that way...
How to Publish Your Own Money-Making Ad Sheet
Before printing your own ad sheet, careful planning is necessary.
How to Put Together a Winning Direct Mail Package
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.
How To Set Up An In-House Advertising Agency
Most firms turn over the entire problem of advertising to advertising agencies. This practices generally costs the advertiser nothing because the agency receives a commission from the medium in which the advertisement appears.
How to Set Up and Organize Your Customer Mailing List for Optimum Results
Your list of customers who have previously bought from you is your most important asset. These are the customers who will provide you with return business, which is more profitable than the first sale.
How to Set Up Your Own in-House Advertising Agency
With the high prices of placing ads today, why not save money? There's no special secret to writing and placing advertisements in magazines, tabloids and newspapers. And why not claim the discount given to advertising agencies?
How to Succeed with Your Own Money-Making Ad Sheet
Publishing and distributing a mail order ad sheet can be very profitable. They are simple and easy to produce, with most quick print shops able to handle the printing at fairly low cost.
How to Take Out 17% Off Your Advertising Cost
There is an easy way to save 17% on the advertisements you place in major newspapers and magazines. Mail order dealers, as well as many other businesses, have been using this secret for years.
How to Tell Good Mailing Lists from the Bad Ones
I can honestly say, if your product or service is good, you should receive orders from any mailing list. But, percentage wise, some will pull less than 1%. The best mailing lists pull in 20% or more!
How to Turn Big Mails Into Profit-Making Ventures
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
How to Use Customer Response Card
We all do it. If we get good service or order a product we like, we order from the company again.
How to Write a Power Packed Sales Letter
Ninety percent of you who will read this report will at some time get involved in marketing by direct or response mailing.
How to Write a Press Release
The word "Press Release" seems to scare most people to death. On top of that not many people take the time to even think of writing their own Press Release.
How to Write an Ad that Pulls
If your ads aren't paying off then you need this quick method in writing order pulling ads:
How to Write Attention-Getting Ads
The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long.
How to Write Classified Ads that Get Results Now
Classified ads can be used to sell products directly from the ad. This, however, only works for items costing no more than approximately $5. The best use for classified ads is to utilize them in obtaining inquiries.
How to Write Irresistible Ad Copy
When selling through advertising, you're faced with two options, both of which you will probably use frequently. Those options are display and classified advertising.
How to Write Profitable Classified Ads
Everybody wants to make more money. In fact, most people would like to hit upon something that makes them fabulously rich!
How to Write Your Advertisement
Determine what type of information you intend to sell by mail. (Example: Financial Information.) Then go to the newsstand and buy every magazine carrying ads selling financial information. Write away for their free offers.
Inside Marketing Information for Entrepreneurs
A friend of mine told me one day, "I hate marketing". I just want to do the work. I replied to him, Then go find a job and work for someone else!
Insider's Secrets to Obtaining Advertising...Absolutely Free
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
Lead-Generation Techniques
Do you want leads or do you want to get actual orders right away? Again, be explicit when communicating your objective to your reader.
Make Your Fortune with Effective Radio Commercials
When you think of mail order, you probably think in terms of advertising in the magazines and newspapers, possibly even direct mail. These are the standard and accepted advertising forms of getting orders by mail.
Media Joint Ventures
Purchasing television airtime requires a substantial amount of upfront capital. It is therefore common to seek joint ventures to finance your media buys.
Million Dollar Sales Letters for Your Own Use and Profit
Selling by mail can be the easiest and least expensive method of selling your services or commodities. It can also be the most difficult and the most expensive method of doing the job.