How to Write an Ad that Pulls
If your ads aren't paying off then you need this quick method in writing order pulling ads:
Step 1 - Write a headline that will draw attention to your product or service. Don't write headlines with phrases like: Attention please!! Create headlines that IMMEDIATELY let people know what you are selling. If you have envelopes for sale at a discount, use a headline which says: Discount Envelopes.
Step 2 - Don't confuse the reader with several different offers in one ad. Use more space if you intend to advertise several offers. If only one inch of ad space is being used, then sell only one item. An example of copy that would describe Discount Envelopes would read as follows: "Discount Envelopes. All Sizes and All Styles. Descriptive catalog available FREE with your order for 100 #10 Business Envelopes imprinted with up to 4 lines. $3.95 Ppd. Catalog without order, 25¢."
Step 3 - An ad that sells GENERAL MERCHANDISE or services that can be used by most individuals can be advertised in any publication. Offers such as stamps should be advertised thusly.
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
Have you placed your display ad in a national magazine with over 20 million readers, then waited for the orders to pour in? But the days go by and there is little or no responses?
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.