Facts & Figures About Magazine Ad Readership
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.
A two-page spread attracts about 25% more readership than a one-page ad. A half-page ad is about 2/3 as effective as a full page. A 2-page centerspread is more effective than a floating 2-page spread.
Readership interest does not drop off when an ad is rerun several times in the same magazine.
A full-page full-color ad attracts about 40% more readers than a black & white full page advertisement.
Black & white ads are 20% more effective than ads printed with black and one other color. For example an ad with black and red ink will generate 20% less readership attention compared to a basic black & white ad.
Photographs are more effective than drawings. Photographs and illustrations of product in use are more effective than a still or static photo or illustration of the product.
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
Have you placed your display ad in a national magazine with over 20 million readers, then waited for the orders to pour in? But the days go by and there is little or no responses?
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.
Successful mail order dealers realize there are two distinct groups of publications in which to place advertising for maximum results.