How to Tell Good Mailing Lists from the Bad Ones
I can honestly say, if your product or service is good, you should receive orders from any mailing list. But, percentage wise, some will pull less than 1%. The best mailing lists pull in 20% or more! In other words, better than 200 orders per 1,000 mailing. The most important deciding factor that indicates a good list from a bad one is this:
THE SOURCE OF THE NAMES. If you but a mailing list from a dealer who has compiled the names from his or her own customer list, the list will pull in the more orders than one that is compiled from a phone book or some other general source. And remember, the best mailing list you can have is your own.
I am convinced that if a person is ACTIVE in mail order (especially if they have bought something within the past 90 days), he or she will respond to a good offer. I run a full-time mail order business but in all reality I am still an OPPORTUNITY SEEKER!
I can use a good mail order plan, clip art and I still buy lots of advertising and mailing lists. So, if you will get your offers to ACTIVE people, then there is NO reason why you shouldn't get orders.
If you still don't get orders, you should look further into your marketing materials and your offer. There must be some fault in one of these.
Remember this: The best name lists you can buy are from a dealer who has compiled names from his or her own advertising programs, not from a mailing list company whose names are years old. Always inquire about this when writing to others about mailing lists. I don't think I would ever be interested in names over 90 days old.
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
Have you placed your display ad in a national magazine with over 20 million readers, then waited for the orders to pour in? But the days go by and there is little or no responses?
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.