How to Take Out 17% Off Your Advertising Cost
There is an easy way to save 17% on the advertisements you place in major newspapers and magazines. Mail order dealers, as well as many other businesses, have been using this secret for years. What you need to do is to set up your own IN-HOUSE ADVERTISING AGENCY. This is a lot easier than it sounds, it's perfectly legal, and you don't even need to know anything about advertising.
First, think up a name for your "advertising agency" that is totally different than your current business name. Don't connect the two. This is done to convince the publications you are advertising with that the "agency" is a legitimately different business.
Next, get letterhead stationery made up, with your advertising agency's name on the top. You will use this stationery for your "insertion orders." Insertion orders are simply the order blank that ad agencies use to tell the publications what ad is being placed, how many issues are being paid for, any preferred placement, etc.
If you look in any stationery or office supply store, you should be able to find a standard insertion form. Take note of what information is on the form, and make yours up to look similar.
Then, when you place an ad, send your camera-ready artwork along with the insertion order. Remember, your insertion order must say it's from your ad agency, not your other business. Send them in with your payment.
Wait, how do you save 17%? Well, it's standard practice for publications to allow a 15% discount to advertising agencies. This is the primary way ad agencies make money. The other 2%? Another standard practice is to discount 2% when payment is received with the insertion order. So, when you figure the cost of the ad, deduct 17% off, and send the remainder.
A bonus to this is that, after a few times of sending payment with your order, the publication will probably offer you payment terms. This can stretch from 30 to even 90 days. You won't get the 2% discount, but you'll still get the 15%, and you can hold on to your money longer.
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
Have you placed your display ad in a national magazine with over 20 million readers, then waited for the orders to pour in? But the days go by and there is little or no responses?
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.