Stop Paying for Advertising

Here's How to Get It Totally Free

Back in the beginning days of my business, I didn't have the money to pay for advertising. Although I would read and absorb the words on every page of every single mail order publication I could get my hands on -- I only dreamed of advertising in them. My only income was a $156 per week unemployment check. The most I might have been able to afford was $5 or $10 a week -- if that.

But I knew if I didn't advertise, I wouldn't make any money and my business would fail. Besides, how could anyone place an order for anything I sold if I didn't tell them it was for sale? There simply was no two ways about it -- I had to advertise or give up my business and go back to working for someone else. Those were my only two choices.

So I would sit and think about ways that I could advertise WITHOUT spending money. And here are some I tried and put into action:

I want to stop and explain this for a moment. Do you see how invaluable cash and money are by applying this concept? Compare $25 or $50 or even $100 for typesetting the original masthead to the amount of free advertising space I received every month. The payment of money to do the job is far less than the free advertising.

So you see -- you can really get free advertising. It just takes a little time and patience. But in the meantime, contact some of the publishers and offer to do them a free service in exchange for some ad space. And don't expect them to give you an 8-1/2" x 11" space right of the bat. Instead, be humble and satisfied with a 1" or 2" space. This doesn't hurt the publisher to provide and you'll get more positive reactions to your trade.

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