How to Advertise Out-of-Circle For $3.00 to $10.00 (U.S.)
The associations listed below represent many different newspapers in the state they operate in. Most newspapers only cost you $3 to $10 for an advertisement and the circulation could be in the millions. But before you run to the phone and start calling these associations, you must remember these two things:
Will the product or service you want to advertise appeal to consumer-type people? Before spending any money, look at the classified ads in your own local newspaper under Opportunities or Business. Check and see what other people are selling nationally (normally recognized by 1-800 numbers and out of state addresses.) Is your product or service similar to these?
When contacting these associations you must sound like a business professional. You can't have the TV blaring in the background and children crying at the top of their lungs. You also cannot act like you don't know what you're talking about (even if you don't.) Practice your approach before you call. It's okay to not know all the proper techniques at first because you will need to fail in order to learn. Also, it's okay to ask questions. However if you appear to be a "bottom dweller", the association may suspect you are a beginner and not take you seriously.
Here are a few associations to get you started. For a more complete list, go to your library and ask for a listing of State and National Newspaper Associations.
Inland Daily Press Association (Illinois) 847-696-1140
California Newspaper Press, 916-443-5991
Iowa Newspaper Press, 515-244-2145
Colorado Press, 303-571-5117
Indiana Hoosier Press, 317-637-3966
Alabama Press, 205-871-7737
Publishers Association (Washington DC) 202-588-6764
Allied Daily Newspapers (Washington State) 360-943-9960
Kansas Press, 913-271-5304
Arizona Newspaper Press, 602-261-7655
Maryland College of Journalism, 301-405-2399
New Jersey Press, 609-406-0600
New York Press, 518-464-6483
South Carolina Press, 803-254-0345
Wisconsin Newspapers, 608-238-7171
Texas Daily Newspapers, 512-476-4351
Suburban Newspaper of America (Chicago) 312-644-6610
Ohio Newspapers, 614-486-6677
Pennsylvania Newspapers, 717-234-4067
New England Newspapers, (Boston) 617-373-5610
Kentucky Press, 502-223-8821
Southern Newspapers (Atlanta) 404-256-0444
American Press Institute (Virginia) 703-648-1000
Canadian Newspaper Publishers (Toronto) 416-923-3567
Many of you will be able to generate a lot of income with this list. Multi-level marketers especially can do well in consumer-type newspapers. The only difference is that you CANNOT sell dealerships. Instead, you must write your ads to sell the products only. Dealerships scare consumers away. (But dealerships do entice some home-based businesses.)
However, selling a real product FIRST, getting satisfied customers and then selling the dealership (or multi-level concept) will make money for you faster and build a more solid downline of people who are really interested in staying with you for the long-term. My best to you!
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
Have you placed your display ad in a national magazine with over 20 million readers, then waited for the orders to pour in? But the days go by and there is little or no responses?
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.