Coop Sweepstakes: the Prize is Always Right
Giving away a prize as an incentive to sell a product or solicit a donation is a time-tested marketing ploy that never fails. The only problem is that the market has become oblivious to sweepstakes.
Promoters are giving away the same old prizes time and time again. Without adding anything exciting to the sweepstakes, you might as well offer $10million or your efforts (or your product or charitable cause) are likely to be ignored.
In this age of mega-million lotteries, the type or value of prizes offered speak the language of the market. If your product is just as good as that of your competition, or if your charity is just as worthy as any other that seeks donations, then you;d better spike your campaign with a sweepstakes that is unique as can be.
A few years ago, a church in Daly City, a bedroom community west of San Francisco was planning a fund raising campaign that involved selling "raffle" tickets to the congregation.
The plan was to sell the tickets for around $5 each, and for which one lucky ticket holder could win the grand prize oaf a brand new Toyota Tercel.
To say the least, the idea was worn out and unimaginative. A friend coordinating the project decided the raffle could be improved, and consulted me on what the fund raising committee can do to make the sweepstakes more attractive.
My suggestion was to give a different prize. Why not give away a business - a store!!!
Video Store Prize
We went to a new strip mall that was being constructed and leased a storefront for $1,100 a month. Next we ordered signs and shelves and an initial inventory of 1,200 used video tapes for which we spent a total of $15,000. For under $20,000, we were able to put together the basic framework of an operational video store. We hung a banner outside that says "You can win this store. Call for info"
$200 A TICKET Because the church wanted to raise $25,000, we decided to sell 250 tickets at $200 each - for a total of $50.000. Out of this amount, $20,000 will pay for the grand prize, $25,000 goes to the church, and $5,000 for my friend for organizing the project which lasted for 6 weeks.
To achieve the same results, and using instead an $8,000 car as a prize, it would require the church to 8,000 tickets at $5 each, a much more difficult fund-raiser by comparison. to put together the basic framework of an operational video store.
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
Have you placed your display ad in a national magazine with over 20 million readers, then waited for the orders to pour in? But the days go by and there is little or no responses?
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.