Free Advertising for Your Business
There are many legitimate ways to get discount advertising, and many ways to get so-called "free" advertising.
This article is about a way to get the cost of your ADS 100% covered, so that your advertising costs you nothing. If done right, you'll even profit from it. There is some work involved, but it's easy, enjoyable work.
First, you need to have your own display ads ready to use. These can be one column inch, two column inch, 3" x 6" or whatever size. What you are going to do is to create your own ad sheet. In other words, you will put your ads on a page, then sell the rest of the space to other advertisers who want to reach the same market as you. Their payments will cover the cost of YOUR ads reaching that market.
Ideally, you will have some small ads on one side of the page, with other advertisers taking the rest of that side, then you can have either more ads or a full page flyer on the back side, with all costs covered, INCLUDING your mailing expenses.
Here's a short course in creating an ad sheet. First, create a heading on a piece of paper. Don't make it too big, because you'll take up valuable ad space. Try to keep it to one inch tall. Leave room for your ad rates, which we'll figure out later. Next, divide the rest of the page the long way into three columns.
If you use a one inch heading, and leave a quarter-inch margin on the top and bottom, you'll have three columns that are seven inches tall, or 21 column inches (3 columns x 7 inches). If you figure your ad rates at $5 per inch, going to 1,000 opportunity seekers, you can get a maximum of $105 from a one-sided ad sheet. If you use both sides, you can get a maximum of $225 (you get an extra inch of advertising per column on the back side, since you don't need the heading).
How do you get other advertisers? Buy inexpensive ads in the ad sheets you receive in the mail. You can use the least expensive, one column inch ads. Tell the name of your ad sheet, the circulation, the ad rates, and, of course, your name and address. This is all you have to do.
If your rates are competitive with the other ad sheets, you'll get the advertisers. Don't worry. When you receive their to reach 1,000 people. Printing them will be $20 - $30. First class postage, which costs $.29 at this time, would be $290 alone. How can you cover that, along with printing expenses, with only $225 or less? There are a few different ways. First, you can advertise a "big mail."
Do this with one inch ad sheet ads. Tell people they can receive a collection of your best offers free by sending postage. Put together a selection of your advertising flyers, along with your ad sheet, and the envelope you will be sending them in. Weigh them to get the number of ounces, and find out the required postage. Put that amount in your ad ("send three first class stamps to:"). You will get a lot of orders that way.
Another way is to use a circular mailing service. These are usually run by people who have their own offers that they want to mail for a lower cost. They will charge by the flyer, usually three to five cents, to include it in their mailing. Thus, you can mail 1,000 of your flyers for $30 - $50. This is actually a good service you can run yourself.
Finally, if you don't want to deal with the mailing OR printing, you can use a print & mail dealer. This dealer will print your circulars and mail them by the thousand in their own bulk mailings. This is the least expensive way to go. You can usually get 1,000 flyers printed and mailed for under $50. That's only ten ads you'd need to sell, at $5 per inch. That's pretty easy to do. You can then fill up the empty spaces with your own ads, for extra exposure. Any ads you sell over ten is shear profit!
This method of covering your advertising costs is being used by shrewd mail order dealers every day. You can start one ad sheet, then when it's to the point where you're mailing a few thousand monthly, start another going to a different market, for added effectiveness. The work is not hard, and it's fun!
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
Have you placed your display ad in a national magazine with over 20 million readers, then waited for the orders to pour in? But the days go by and there is little or no responses?
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.