18 Ways to Use the Word "Free" in Your Ads
The word "FREE" is still the most powerful,... the most often used word in advertising today! If you have anything to offer FREE to others, you can use this powerful word! It pulls orders better than any other word! Here's some ways to use it:
ONE thing FREE when you buy Another! This can be the way to get people to order from you! A second one is FREE, with the purchase of the first!
Buy 2 - get the third FREE! This can be used to get MORE and LARGER orders! Giving away ONE, with the purchase of two others!
Fourth FREE, with purchase of Three! Tire stores and Publishers offer a 4th FREE, when you buy Three others at regular price!
FREE "Trial Size"! Give away one that's smaller than usual, hoping that people will LIKE what you give them, and want to buy more!
FREE Bedframe, with purchase of A King Set! Lots of mattress stores use this type of ad! Offering some sort of "premium" FREE with purchase!
FREE Introductory Class! This usually is offered with purchase of a Computer; Microwave oven; etc. (Free Memberships in clubs, etc!)
Use it FREE for 30 days! Allow people to use something; to use your product or service, FREE, for a limited time! (Enticing them to order!)
FREE Service with each purchase! This is used often by Pizza companies, and cleaning services. Free delivery; Free Folding; etc.
FREE Interest for 3 months! Many loan companies and others offer this to entice customers to buy from them! It's delaying something for a time!
Fast service, or it's FREE! It's Hot, or it's Free! (7-11 offers Hot coffee). Denny's says "10 Minutes, or it's FREE!" Customers come to see!
2nd Topping is FREE, with purchase of a Large Pizza! That about says it all! (Free Extras; Free Colors; Free Inks; No extra charge at Printers!!)
FREE Details! This is used by a LOT of advertisers, who sell products by mail! Let them know you'll send information FREE, just to write and ask!
Buy 2 ads, get a 3rd (or 4th) FREE! This is another way to get Long Term advertisers! They get FREE ads, with every 3rd or 4th they buy.
FREE Commission Circulars! Many Prime Sources are willing to offer you FREE circulars (some for postage) to obtain dealers! Free Dealer Info!!
FREE Typesetting, with purchase of an ad! Publishers offer this FREE service to obtain new advertisers! (Why pay extra for it, if it's FREE?)
FREE Catalog! Many companies send out Catalogs FREE to anyone who writes and asks for one! More sales result! (Free Downline Recruiting!)
FREE Sample Copy! Some companies will be willing to send you ONE FREE to entice you to buy more later! (Free Cassette; Free Introductory Video, etc!)
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
Have you placed your display ad in a national magazine with over 20 million readers, then waited for the orders to pour in? But the days go by and there is little or no responses?
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.