The Three Keywords in Ad Copy Writing

Keywords are trigger buttons you can use to draw a particular response from your audience. The words themselves may not appear in your ad, but the essence should be obvious as to impress a point on your readers.

Keyword #1: TRUTH

The truth is "truth" sells. Always keep in mind that your audience can read between the lines and can spot garbage from sincerity, lies from the truth. And they always go for what is overwhelmingly real to them. We have gone deaf from outrageous claims that never make sense. We are sick and tired of being targeted by ads that lie to us, we rebel at the idea of just reading them. When lost in an argument, remember this: You do not have to cheat people just to make money. The information in this book is enough to help you make money properly. You don't need to con others to make a living.

Keyword #2: "SAFE"

Because risk is indigenous to business, a biz-op product that offers a sense of "safety" often wins in the media battlefront. Offering a sincere 30-day money-back guarantee, and making sure you emphasize it as a safety feature of your product, lends assurance about your product.

Keyword #3: "DESERVE"

Biz-op products used to be sold like they were the last train out of poverty. Either you're on board now or you'll never make it in life. Well, guess what? The market wised up. Over the last four years, the market has awakened to the fact that there is an abundance of opportunity waiting out there. The key challenge to most biz-op marketers is indecision on the part of the audience, the lack of motivation to take action - hence, the uncommitted buyer. One of the biggest motivators today is the word "deserve". Products marketed as something "that the reader market deserves" wins in the selective process of the mind.

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