The Three Keywords in Ad Copy Writing
Keywords are trigger buttons you can use to draw a particular response from your audience. The words themselves may not appear in your ad, but the essence should be obvious as to impress a point on your readers.
Keyword #1: TRUTH
The truth is "truth" sells. Always keep in mind that your audience can read between the lines and can spot garbage from sincerity, lies from the truth. And they always go for what is overwhelmingly real to them. We have gone deaf from outrageous claims that never make sense. We are sick and tired of being targeted by ads that lie to us, we rebel at the idea of just reading them. When lost in an argument, remember this: You do not have to cheat people just to make money. The information in this book is enough to help you make money properly. You don't need to con others to make a living.
Keyword #2: "SAFE"
Because risk is indigenous to business, a biz-op product that offers a sense of "safety" often wins in the media battlefront. Offering a sincere 30-day money-back guarantee, and making sure you emphasize it as a safety feature of your product, lends assurance about your product.
Keyword #3: "DESERVE"
Biz-op products used to be sold like they were the last train out of poverty. Either you're on board now or you'll never make it in life. Well, guess what? The market wised up. Over the last four years, the market has awakened to the fact that there is an abundance of opportunity waiting out there. The key challenge to most biz-op marketers is indecision on the part of the audience, the lack of motivation to take action - hence, the uncommitted buyer. One of the biggest motivators today is the word "deserve". Products marketed as something "that the reader market deserves" wins in the selective process of the mind.
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
Have you placed your display ad in a national magazine with over 20 million readers, then waited for the orders to pour in? But the days go by and there is little or no responses?
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.