How to Prepare Camera Ready Copy for Offset Printing
"Camera ready" means just what it says. Your copy must be ready for the printer to photograph. From this photograph, he prints as many copies as you want. Don't expect him to shrink or enlarge your copy, or any part of it. He can't, except by special arrangement and extra expense.
Your copy must be pure black and white. In some cases a printer can "shoot" other colors, but you're better off to check with him first. Red ink on white paper is OK, as the camera sees red as black. Use liquid paper to white out dirt, smudges, or anything you don't want to show up. Don't erase. Leave at least 1/2" margin around the outside edge.
"Half-tones" (pictures previously printed and composed of hundreds of tiny dots to simulate grey areas) don't print too well. Remember, the camera picks up exactly what it sees. It will not clean up your sloppiness. You must be neat and clean.
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
Have you placed your display ad in a national magazine with over 20 million readers, then waited for the orders to pour in? But the days go by and there is little or no responses?
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.