Casual advertising is one of the most effective way to present your product to the market, and by placing them as props in movies or TV shows, your product is exposed to a wide audience based, and with some implied level of endorsement.
When Clark Kent spooned Cheerios into his mouth in the movie Superman, it was not because the director or the writers found it essential or entertaining. It was the results of a negotiation made between the film's producers and General Mills.
To be able to do this, it is customary, even essential, to hire a broker who specializes in placing products in movies and TV shows. For movies, brokers work out the detains of placing your product in a film and guarantee that the product will be used in a very positive way. For TV shows, the most common areas are game shows where your product can be given away as a prize or mentioned as a prize sponsor. (Dramatic or comedy TV shows, including series and soaps, refuse to take "casuals" because of the conflict it may create with regular sponsors of the show.)
COST: Movie casuals may cost around $25,000. Of course, the price varies, depending on the stars of the film, the length of time it will be help up on screen, and your products' identifiable role in the movie.
BROKERS: Associated Fil Promotions, 10100 Santa Monica Blvd., Los Angeles, CA 90067; Donald Degnan Co., 400 Madison Ave., New York, NY 10017.
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
Have you placed your display ad in a national magazine with over 20 million readers, then waited for the orders to pour in? But the days go by and there is little or no responses?
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.