Facts & Figures About Magazine Ad Readership
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.
A two-page spread attracts about 25% more readership than a one-page ad. A half-page ad is about 2/3 as effective as a full page. A 2-page centerspread is more effective than a floating 2-page spread.
Readership interest does not drop off when an ad is rerun several times in the same magazine.
A full-page full-color ad attracts about 40% more readers than a black & white full page advertisement.
Black & white ads are 20% more effective than ads printed with black and one other color. For example an ad with black and red ink will generate 20% less readership attention compared to a basic black & white ad.
Photographs are more effective than drawings. Photographs and illustrations of product in use are more effective than a still or static photo or illustration of the product.
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