Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc. Concentrate on Fridays and Saturdays when shopping increases.
Check with local newspapers. Before going to press, many smaller newspapers have space left that needs filling.. Your ad may be just the right size to occupy this unfilled space and they will run it free.
Place your circulars on windshields of parked autos. Youngsters will be happy to do this for you for a dollar or two. Check first with city ordinances to see if this is permitted in your locality.
Leave sales literature on doorsteps of homes & businesses in your area. Do this on weekends in residential areas; weekdays for businesses.
For free advertising listings, send a long self-addressed stamped envelope to Fun Mates Press -FM/03, Box 6466, San Francisco, CA 9401. Ask for a copy of their Free Advertising Survey form.
Have your best pulling 1" or 2" ad made into a rubber stamp. Stamp this on envelopes of all of your outgoing mail.. Check rubber stamp dealer's ads in current mail order publications for price information.
When you have envelopes printed with your return address, have them also print your best ad directly beneath your address. It costs noting additional to have this printed on the front of your envelopes.
If you publish a mail order magazine, newspaper, ad sheet, etc., contact other publishers, If your circulation is equal to theirs, many will be happy to exchange an equal amount of ad space with you.
Many publishers will give you free ad space for mailing a few copies of their publication. Simply write to them and ask if they will give you a free 1" ad in exchange for mailing 50 to 100 copies of their pub.
Write informative articles for mail order trade publication. Most publishers will give you free ad space for the use of your article.
Take advantage of advertising "specials". Many publishers offer ads on a 3-for-the-price-of-2 basis, or 4-for-the-price-of-3, etc. This saving is the same as getting one ad free of charge.
Some publishers offer a free classified ad with your first display ad. Watch for such specials. Use the free ad and pocket the savings.
When starting a new publication, many publishers will offer reduced ad rates to help fill space. Watch for ads regarding such offers.
In your ads, request a SASE. Then insert some of your other offers in regular outgoing mail. This is the same as getting free advertising.
become a "mailer". get your printer's lowest price for printing circulars on both sides of the sheet. Contact other dealers and state you will print and mail their circulars for this price with "no conflicting ads on the back". Then print your circulars on the reverse and distribute them with your outgoing mail. There is no extra cost for postage and envelopes, and your side of the circular is paid for by your customers.
Offer a free commission circulars. Print one of your regular offers on one side; a commission offer on the reverse, leaving space where the mailer can rubber stamp his name & address, Your offer gets a free ride.
If you use a postage meter machine, use the ad space directly left of stamp imprint for a free message.
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
Successful mail order dealers realize there are two distinct groups of publications in which to place advertising for maximum results.
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.