How to Survive as a Mail Order Publisher

Most people already know, and if they don't know, they'll learn mighty fast that the survival of a mail order business depends on how much advertising you get out. The more you advertise - or the more advertising circulars you send out - the more order you're going to receive.

The problems is, however, the generally high cost of either advertising in the most widely-accepted publications or the printing and postage costs of direct mail. Understanding these inherent problems of the mail order business is almost always the basis for most "kitchen table" mail order publications and/or print and mail services.

In other words, instead of spending all that money on "hit or miss" advertising or dropping $300 per thousand on a direct mailing a lot of imaginative and energetic mail order operators start their own mail order advertising sheet - very similar to, and quite comparable to your local shopping news papers, all ads with very little if any editorial space. With your own ad sheet, you can include as many ads for yourself as you want and at the same time, carry advertising from other mail order dealers which will pay your basic printing and mailing costs, while at the same time, bring in a profit for the sharper operators.

Keeping in mind that everything costs money to get started, here's how you can cash in with your own mail order publication...

Put together an appealing package of offers. Include in your package an Inducement letter which outlines a MLM Program or some other high priced item, charge the recipient just $1 to find out if it's something he might like to grab onto... then there's the mailing list sales letter offering to sell mailing lists for as little as $15 per thousand... and then there's the Money Maker's Opportunity Library which offers to sell any of more than 40 How To Succeed in Mail Order Reports for just $2 each - We supply all the large mail order catalog houses such as Premier, Mitchell Enterprises, Helmac, and Independence House, plus a large percentage of the mail order dealers in this country... Be sure that the package of offers you put together is as new as you can get, and that the printing and paper are of the best quality you can get.

Along with this package of offers - remember: your package of offers should appeal in some way to everyone you send one to; and should be based long the lines of: if the left one doesn't get you then the right one will - include a dynamite sales letter inviting people to advertise in your ad sheet.

You make up your ad sheet - save a few of those you receive in the mail and take them to your printer and have him help you put it together in finished form. Then, when the advertising orders come in, simply place the camera ready ads on your ad sheet - print when full and mail out to all your advertisers plus at least the same number of names and addresses of mail order opportunity seekers. Actually, you should be sending your ad sheet with your follow-up or new offers to your regular customers; your package of offers with your ad sheet enclosed to the names and addresses of mail order people you see advertising in other ad sheets or other mail order publications.

For complete details and/or how-to instructions relating to ad sheet, format, layout, camera-ready ads and the "insider ticks" to putting together an ad sheet, send $2 to: "DISTRIBUTOR WHO SENT THIS REPORT."

Finally, remember what I told you at the beginning of this report: Unless you get the word out that you've got something the people want to buy - unless you advertise - you'll get no orders. What I'm saying here is that just because you fill up the space on your ad sheet with paid advertising, you must keep sending out advertising solicitation sales letters.

Once you've got all your space filled, you can either raise your rates - which isn't the best way to go - or you can start another ad sheet - same thing with a different name or masthead...

It's really no more work nor expense, but your profits will begin to really multiply when you've got eight or ten 8 1/2 x 11 2-sided ad sheets filled with paid advertising. Put them together with 16 spaces for one inch ads at $5 per inch - times 10 - equals $1,000 per 2-sided ad sheet. A lot of people are already doing it, and you can too, so think about it!

Related Articles

Dictionary of Mail Order Terms

ACKNOWLEDGEMENT: A short note acknowledging receipt of an order. Used especially when a check is sent as payment, and shipment will be delayed until the check clears.

How to Set Up Your Own Mail Order Distributorship for General Merchandise and Books

When you have developed, or found, mail-order products over which you have exclusive ownership or control, you may want to consider selling through agents, wholesalers or dealers.

How to Select Mail Order Products that Sell

Almost anything that people want or need is today being successfully sold by mail. In fact, some propositions could not be handled in any other way. The problem is to figure out the product or service and then find and develop a market.

Commission Circulars: How to Make $5,000 for Every Page You Copy

Everyone that starts out learning the mail order business is normally introduced to Commission Circulars very early in the game. You have probably seen ads claiming "how you can make money - sometimes as much as $5,000 - for every page you copy".

The Secret Mail Order Product that Can Make You Rich

Everyday more and more people are jumping on the "mail order" bandwagon - starting their own, or getting involved in some kind of mail order selling endeavor - and hoping to get rich.

The Mail-Five-Letters-a-Day Plan

The purpose of this report is to outline a simple, step-by-step program that will enable you to start making "sales by mail" immediately!

What It Takes to Make Your Fortune in Mail Order

You can make a million dollars or more in mail order, but it's going to require a complete understanding of the business as well as a little bit of know-how on your part.

How to Capitalize on the Hidden Profits in Junk Mail

Don't just glance at your junk mail and throw it away! Save it - it can put extra money in your pockets! As a matter of fact, you can make some "easy" extra money with all your incoming mail...

How to Start Your Own Mail Order Publication

If you are an old hand at mail order, or a newcomer to the business, sooner or later you are going to want to try your lick at having your own publication.

How to Start and Operate Your Own Profitable Mail Order Business at Home

How much money do you want to make? Do you need a steady second income? Do you want to have your own business, be your own boss, and make your own decisions?