When is a Press Release not a Press Release?

Publishers have told me that they receive a lot of "so-called" Press Releases to run in their publications. The only problem is, the Press Release is written like a high-pressured sales pitch for a product or service.

What's wrong with this picture? Well if you are a person asking that question please take a moment to read this article. It is written for your benefit.

A Press Release is a NEWS story about your product. It IS NOT a sales pitch. There is a distinct difference because a sales pitch often can be an irritation whereas a news story helps the reader learn something to benefit them, which leads to your company having the perfect solution to the problem.

Think about it yourself for a moment. Do you know anybody that loves watching hours and hours of television commercials? Even QVC and The Home Shopping Club on TV get boring after awhile. They contain one high-pressured sales pitch after another. So much so, that most people get sick of watching them. (Is there anyone in the world that rushes home just to watch The Home Shopping Club? If so, please stand up!)

And don't you just hate sitting down to watch that football game, Oprah Winfrey or the featured movie of the evening, only to spend 1/4 of that time watching television commercials? Of course! High-pressured sales pitches are tiring to watch, let alone spending time reading about.

How about the magazines you buy? Would you buy them if the only thing printed inside was page after page of advertisements only? Of course not. You buy it to read articles related to your interests and to learn something to benefit your life.

In other words there is a time and a place for advertisements and commercials. But there is no room for them in a Press Release. Besides, if you submit one like this to a publisher, it appears like you are cheap and are attempting to get free advertising. (Remember, the publication normally has enough people who have PAID for their ads. Press Releases therefore are needed to provide real information so the reader can learn something not bore them with another advertisement.)

Now don't get your feelings hurt. I realize that some people don't know how to slant their writing for a Press Release to conform to newsworthy content. So it's time you learned before sending any more to the publishers. And the best place to learn is from the newspapers and magazines you buy.

But to help you get started, let's use the following example: Let's say Betty just joined Ocean Int'l and wants to try and start building her downline. Instead of using an advertisement to write a Press Release, Betty should call the company first and see if they have a Press Release already written. If not, Betty should start composing her Press Release as a testimonial of her experience with the product. This is NEWS!

Finally, after Betty tells how Ocean Int'l has changed her life, she ends the Press Release with a small paragraph inviting people interested in the product to contact her personally or to write for additional information. Yes, this small paragraph at the end is the only sales pitch in your Press Release. The other 98% is filled with information to inform the reader.

If you follow my advice, you will find the next time you submit your Press Release to a publisher that it will be used and appreciated. The publisher will be happy to offer something newsworthy to his/her readers. Besides, you don't appear as a cheapskate and this builds a good, solid base of customers.

Related Articles

Commission Circulars: How to Make $5,000 for Every Page You Copy

Everyone that starts out learning the mail order business is normally introduced to Commission Circulars very early in the game. You have probably seen ads claiming "how you can make money - sometimes as much as $5,000 - for every page you copy".

How to Set Up Your Own Mail Order Distributorship for General Merchandise and Books

When you have developed, or found, mail-order products over which you have exclusive ownership or control, you may want to consider selling through agents, wholesalers or dealers.

Dictionary of Mail Order Terms

ACKNOWLEDGEMENT: A short note acknowledging receipt of an order. Used especially when a check is sent as payment, and shipment will be delayed until the check clears.

How to Select Mail Order Products that Sell

Almost anything that people want or need is today being successfully sold by mail. In fact, some propositions could not be handled in any other way. The problem is to figure out the product or service and then find and develop a market.

The Secret Mail Order Product that Can Make You Rich

Everyday more and more people are jumping on the "mail order" bandwagon - starting their own, or getting involved in some kind of mail order selling endeavor - and hoping to get rich.

The Mail-Five-Letters-a-Day Plan

The purpose of this report is to outline a simple, step-by-step program that will enable you to start making "sales by mail" immediately!

How to Capitalize on the Hidden Profits in Junk Mail

Don't just glance at your junk mail and throw it away! Save it - it can put extra money in your pockets! As a matter of fact, you can make some "easy" extra money with all your incoming mail...

What It Takes to Make Your Fortune in Mail Order

You can make a million dollars or more in mail order, but it's going to require a complete understanding of the business as well as a little bit of know-how on your part.

How to Start Your Own Mail Order Publication

If you are an old hand at mail order, or a newcomer to the business, sooner or later you are going to want to try your lick at having your own publication.

How to Start and Operate Your Own Profitable Mail Order Business at Home

How much money do you want to make? Do you need a steady second income? Do you want to have your own business, be your own boss, and make your own decisions?