How to Publish Your Own Mail Order Catalog
Why do you need a catalog if you don't carry a line of expensive books, and are only starting in business selling nothing but short reports? You need a catalog because if you are selling only one or two reports, you will soon be out of business, no matter how good your reports are. You need an entire product line, even if it is made up of short reports. Let's use as an example twenty reports as the minimum to put into a catalog. The reports should all be for a similar product (selling information by mail), so any customers for one of the reports is also a good prospect to buy several more.
All you need to do is publish an inexpensive catalog that is large enough to describe all your products. This can be a one-page mini-catalog or a four or eight page catalog. At the beginning of your business, you cannot go for an expensive catalog, but if your test ads are working out well, then you may start thinking about a catalog printed in newsprint which is the cheapest material you can use.
If your eight page catalog is working out well, you may want to try for a sixteen page catalog, but you will need about 70 items to sell. This is the other dimension to the catalog business that will enable you to print a catalog of as many items as you want. YOU CAN ALWAYS ADD PRODUCTS SUCH AS REPORTS OR BOOKS THAT YOU CAN GET FROM OTHER MAIL ORDER PUBLISHERS.
Every mail order dealer, with very few exceptions, will drop-ship his books for about 40-50% commission, which means you don't even have to carry his books in your stock. All you do is place his titles and prices in your catalog. This is actually costing you nothing, so you have everything to gain and nothing to lose.
To get the names of the mail order book dealers who want you to sell their books, just look in the usual money-making, opportunity sections of the proper tabloids, magazines, etc. You should also be getting their literature in your own "junk mail" collection.
There are many dealers as you will find out, so you can easily fill up your catalog with as many books as you have room for. Again we must repeat "you have nothing to lose and everything to gain by carrying other dealers' books and publications.
Everyone that starts out learning the mail order business is normally introduced to Commission Circulars very early in the game. You have probably seen ads claiming "how you can make money - sometimes as much as $5,000 - for every page you copy".
ACKNOWLEDGEMENT: A short note acknowledging receipt of an order. Used especially when a check is sent as payment, and shipment will be delayed until the check clears.
When you have developed, or found, mail-order products over which you have exclusive ownership or control, you may want to consider selling through agents, wholesalers or dealers.
Almost anything that people want or need is today being successfully sold by mail. In fact, some propositions could not be handled in any other way. The problem is to figure out the product or service and then find and develop a market.
Everyday more and more people are jumping on the "mail order" bandwagon - starting their own, or getting involved in some kind of mail order selling endeavor - and hoping to get rich.
The purpose of this report is to outline a simple, step-by-step program that will enable you to start making "sales by mail" immediately!
You can make a million dollars or more in mail order, but it's going to require a complete understanding of the business as well as a little bit of know-how on your part.
How much money do you want to make? Do you need a steady second income? Do you want to have your own business, be your own boss, and make your own decisions?
Don't just glance at your junk mail and throw it away! Save it - it can put extra money in your pockets! As a matter of fact, you can make some "easy" extra money with all your incoming mail...
If you are an old hand at mail order, or a newcomer to the business, sooner or later you are going to want to try your lick at having your own publication.