The Biggest Mistake in Mail Order
Selling by mail is a goldmine... but not if you sell only one product.
After you read this article you will clearly understand what is surely the most important secret to building your fortune in mail order. So please take 10 minutes to avoid further loss of your time and money.
First, let's address the most frequent mistake that mail order beginners make: failing to learn how the mathematics of mail order work. I'll make it very simple. consider all the expenses involved in selling your product: typesetting and printing your advertisement; buying (renting) the mailing list; and finally, postage. This to name only the three main expenses.
Now, if you honestly think you're going to get rich by selling a $10 or $20 product to a few names, you are in the wrong path. You certainly could get rich selling a single product. It has happened countless times. But most probably you won't. Or let's put it this way: your success would take several years. Anyway, that is not the way mail order works.
The only way you can and will accelerate your growth and soon make huge amounts of money is if you sell a RELATED LINE OF PRODUCTS. Do not hesitate one moment: the people who are making it really big in mail order are the ones that understand and apply this concept. The principle that lies behind this is that finding a customer is very expensive.
You sold something for $10 or $20 and then what? Do you forget about your new customer? No!! The true way to make money is, once you made the sale, to supply that customer with additional related products.
There is no reason why you shouldn't do this. Sure, it's extra work. It would be easier to make a sale, take the money and run. But that's just too good to be true. Many folks still think that there are ways to make money the easy way, with no work at all, making a million in one week and then spending the rest of their lives in the Caribbean.
Once you get a customer, it is so easy to get extra earnings from further sales that it's foolish not to offer him more products. You'd be letting go of the real bulk of your profit.
I stress the fact that they must be related products. Here's why: If someone buys a book from you on "secret inexpensive advertising methods", it wouldn't be wise to then send him/her an advertisement on "computer software". That person is now more likely to be interested in buying a report on "the biggest mistakes to avoid" or he might be now looking for renting a name list to mail out his recently published booklet. Get the picture? This is the idea (which you might have heard of before) of a "Product Line". You don't need to offer expensive items and expensive sales brochures to follow this procedure successfully. Prepare an informative set of circulars of reports, or books, on a certain general subject like, for example, the ever popular "making money in mail order", which is a safe subject to get into (most people are interested in making money from their homes).
Mail order is a hot business, not only for big companies but also for the little guy who starts from his kitchen table. But the only way the small mail order operator can find his way to big earnings is to specialize in a certain area. Your sales literature should offer products from a certain category, and mailed to a specifically targeted group of people. Therefore, you are minimizing expenses and increasing the probabilities of making more sales per piece mailed.
Think about this: If you mail 1000 envelopes to a list of names you just rented, it costs you exactly the same money, if you send out a circular offering a book than if you send along 4-5 circulars offering related reports, or books, etc. OK, you spent some extra bucks on printing those other circulars, but you spent the same money on postage and on the names lists. But if your potential customer is not interested in that single item you offered, you just threw away all that money. However, if you mailed out 4, 5 or 10 different offers you have a much better chance of pulling one... or more orders.
In conclusion, the odds of making money are against you. They will be in your favor only when you have more than one product to offer, or better yet, 4, 5 or more. Specialize in one particular field. And target to that specific market through specialized publications or mailing lists.
Everyone that starts out learning the mail order business is normally introduced to Commission Circulars very early in the game. You have probably seen ads claiming "how you can make money - sometimes as much as $5,000 - for every page you copy".
ACKNOWLEDGEMENT: A short note acknowledging receipt of an order. Used especially when a check is sent as payment, and shipment will be delayed until the check clears.
When you have developed, or found, mail-order products over which you have exclusive ownership or control, you may want to consider selling through agents, wholesalers or dealers.
Almost anything that people want or need is today being successfully sold by mail. In fact, some propositions could not be handled in any other way. The problem is to figure out the product or service and then find and develop a market.
Everyday more and more people are jumping on the "mail order" bandwagon - starting their own, or getting involved in some kind of mail order selling endeavor - and hoping to get rich.
The purpose of this report is to outline a simple, step-by-step program that will enable you to start making "sales by mail" immediately!
Don't just glance at your junk mail and throw it away! Save it - it can put extra money in your pockets! As a matter of fact, you can make some "easy" extra money with all your incoming mail...
If you are an old hand at mail order, or a newcomer to the business, sooner or later you are going to want to try your lick at having your own publication.
How much money do you want to make? Do you need a steady second income? Do you want to have your own business, be your own boss, and make your own decisions?
You can make a million dollars or more in mail order, but it's going to require a complete understanding of the business as well as a little bit of know-how on your part.