How to Start Your Own Mailing List Business
Selling mailing lists can prove to be a profitable sideline to any mail order business. Many dealers reply on "direct mail" to promote their goods or services.. They are always interested in good, fresh prospects.
The most popular classifications of names are "Opportunity Seekers", "Cash Customers" and "Mail Order Dealers".. Mail order dealers are the easiest names to obtain. To get them,, all you have to do is copy the names & addresses of advertisers from current mail order trade publications. For a good selection of mail order magazines and newspapers, and answer ads for "Big Mails".
"Opportunity Seekers" are those that are looking for ways to earn extra income. "Cash Customers" are simply those that have made purchases.
Never copy somebody else's lists. This could involve you in "copyright infringement", a federal offense.. Also, you could be duplicating old, stale lists. To be successful, your names & addresses must be fresh and accurate. This will keep your customers coming back again and again.
To start, you need a typewriter or someone to type the names for you.... Look in your Yellow Pages under "Secretarial Services". Or, contact mail order dealers who sell names.. Many of them will do your typing at reasonable rates. Another suggestion is to contact the typing teacher of your local high school or business college.. Students love to earn spending money-and it's good practice for them, too.
The best way to have the names typed is across the page.... Use white paper and a fresh black or red typewriter ribbon-never blue.. Each 8 1/2" x 11" page will easily hold 50 names. Each page should also be carefully coded in either upper corner as to the page number, classification and date typed. Use any code you wish, but one of the easiest is like this: "3CC10169". This means page 3, cash customers, typed October 16, 1979.
The date is extremely important.. People change addresses rapidly in this country. Names more than 6 months old may be outdated. After this period of time, it is best to throw these names away. Or, you can make a "follow-up" mailing to each name on your lists. Send these letters first class with your return address plainly visible.
Those that are "nixies" (undeliverable for one reason or another), should be deleted. Instead of typing the complete corrected list over again, you can have replacement names typed on a separate piece of paper. Then carefully cut out and paste a replacement name over each name that is no longer usable.
After the names are neatly typed,, take them to your printer. It will cost you about 3 cents to 4 cents to have each sheet printed, if you order 100 copies at a time. This means that every 100 copies of each page will cost you between $3 and $4, but can be worth $100.00 to $300.00 - depending upon what you decide to charge per 100 names.
The best way to establish the "going price" is to check the ads of other mailing list dealers in mail order trade publications. Never charge the most, or the least. The middle of the road is always best.
To promote your new mailing list service, run ads like this: FREE 50 fresh names of Opportunity Seekers! Free for long self-addressed stamped envelope! (Your name & address)". Ads like this will save you postage and envelope costs.
When orders come in from your free list, also include a price list of other names you have for sale. Somewhere on your price list, say something like "GUARANTEED DELIVERABLE! We supply 10 free names for every one that is returned!" This will cinch the sale, keep your customers happy and coming back for more!
And for every customer that answers your ads and/or buys names from you, you have another name to add to your mailing lists!
Everyone that starts out learning the mail order business is normally introduced to Commission Circulars very early in the game. You have probably seen ads claiming "how you can make money - sometimes as much as $5,000 - for every page you copy".
ACKNOWLEDGEMENT: A short note acknowledging receipt of an order. Used especially when a check is sent as payment, and shipment will be delayed until the check clears.
When you have developed, or found, mail-order products over which you have exclusive ownership or control, you may want to consider selling through agents, wholesalers or dealers.
Almost anything that people want or need is today being successfully sold by mail. In fact, some propositions could not be handled in any other way. The problem is to figure out the product or service and then find and develop a market.
Everyday more and more people are jumping on the "mail order" bandwagon - starting their own, or getting involved in some kind of mail order selling endeavor - and hoping to get rich.
The purpose of this report is to outline a simple, step-by-step program that will enable you to start making "sales by mail" immediately!
You can make a million dollars or more in mail order, but it's going to require a complete understanding of the business as well as a little bit of know-how on your part.
How much money do you want to make? Do you need a steady second income? Do you want to have your own business, be your own boss, and make your own decisions?
Don't just glance at your junk mail and throw it away! Save it - it can put extra money in your pockets! As a matter of fact, you can make some "easy" extra money with all your incoming mail...
If you are an old hand at mail order, or a newcomer to the business, sooner or later you are going to want to try your lick at having your own publication.