To establish a copyright for your original works, all that is required is that you add a copyright notice, either on the cover or the page immediate following the cover in your book, report, etc.
Copyright 2013, John Doe
(c) 2013, John Doe
© 2-13, John Doe
The last version is preferable because the copyright symbol is considered an international symbol, while the word "copyright" is an English word.
Most people do not know that you are NOT required to register the copyright with the copyright office; however, there is still an advantage to officially registering your copyright. For example, if there is ever a dispute about who created an original work, an official registration would easily set the matter to rest in court.
So a copyright registration can help prove you are the original author. But as long as ownership of the copyright is not in dispute, merely including a copyright notice in your work is sufficient to create a fully legal copyright.
The all-time best selling product in the mail order industry is the simple two to three page "How To Succeed" reports such as this one. Most of the time these reports are priced at $2 each and offered as series or packages of reports.
Everybody wants to be a writer - to write best-selling books - and to become famous as well as rich.
When I started out as a freelance writer the market for such services was a bit different than today. Most freelance writing then was "on spec" - you wrote something, a story or an article, then peddled it.
Your novel sits unfinished, waiting for a burst of inspiration to send it out to be typewriter and right to the top of the best seller lists, right? You are not alone. Thousands of would-be writers are waiting as well.
This is the "real" Money Maker in the Mail Order business - the basic "How To" Report. It's something anyone can produce, and with all the proper ingredients at the right time, you can become independently wealthy!
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.
According to Howard Penn Hudson, publisher of The Newsletter of Newsletters, "there are at least 100,000 professional and amateur newsletters in the United States--some estimate as many as 500,000--and they are read by millions of people."
Whatever amount you come up with for the price of your book, remember that advertising expense will usually take 50% to 60% of your selling price if you are to promote your book properly and get into the mass market.
When it comes to promoting your product or service business, most people think of the traditional marketing materials such as brochures, flyers, newsletters, and the like.
Have you ever heard the expression, "everyone has a book in them that's trying to get out?" What does this really mean? Not everyone writes books, do they?