The guy who thought of giving away free rolls of film every time you have your films developed at his photo center is a genius!
You know the rest of the story, and so do thousands other photo centers around the world who copy this excellent promotion.
A budget conscious market is always out looking for a free lunch. For this reason, you can build a marketing system that self-liquidates its associated cost, distributing gift certificates that offer free this or free that - all the customer has to do is pay a minimal shipping and handling charge.
In Las Vegas, I met a poker player who sells software he put together for $29 and higher. To double the volume and reach other markets, he decided to repackage his software. He gave it a new name, made a new floppy disk label, and offered it at a ridiculous price:
To receive the software, all you have to do is fill out the gift certificate and send it back to him with $8.69.
THEY WENT APE! He was giving the certificates to schools, businesses, and stores who give away the certificates as their own promotional gifts to their customers. Because the cost to produce and mail this disk is 60 cents, he was making $8 with every certificate that was redeemed for the free software.
Take a snapshot of this picture: Say, a total of 1 Million certificates were circulated. Let's say you paid half a penny to print and distribute these million certificates. Your cost is $5,000. If you generate a 7% conversion, you'll earn $560,000.00
If you give other people permission to make copies of and give away your certificates, your cost to circulate 1 Million certificates will go down. But your opportunity to make money remains the same.
1% response = $80,000
2% response = $160,000
3% response = $240,000
5% response = $400,000
10% response = $800,000
Ordinary pine cones, of any size, can be made to look almost exactly like tiny owls simply by adding "eyes" which can be purchased at any hobby or craft shop.
There are hundreds of opportunities in the service arena offering low-cost start-ups and high profit returns. Almost all can be run from home.
I would say the most frequently asked question from beginners about opening their own business is "What should I sell?" I then proceed to ask them, "What interests and hobbies do you have?" Most don't know how to answer that question because they ...
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If you have a garage or work building and are willing to learn a craft, upholstering, re-upholstering and/or furniture refinishing would make an excellent home business.
People are always interested in saving money. If you can develop a product or service that will help them save, you are almost guaranteed success.
Order 5,000 3 x 6 commission circulars from your printer selling $1.00 items that you earn 50% commission on every order you receive. Have your name printed on them - it will save you hours of stamping time.
Garage sales are like any other form of business. To get the most money out of your garage sale, you have to know what you are doing. You have to be acquainted with the market, advertise for business, offer competitive prices and quality merchandise.
A few years ago it would have been foolish to even consider a sign business unless you were well qualified to hand paint letters and illustrations.
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