Avoid High Typesetting Costs and Mistakes
Getting your price lists, brochures, catalogs or newsletters typeset does not necessarily have to be a costly procedure. Keep in mind that the main cost in typesetting is the time involved in setting type. By minimizing the time needed to create a typeset piece you can effectively keep your cost down. The following suggestions can help reduce your typesetting expense.
Know what you want the FIRST time around. Have a picture in your mind. Trial and error can be costly. Don't have a typesetter set it one way, then decide a different format would look better.
Reduce and eliminate author's corrections by thorough proofing and re-proofing.
Avoid minimum charges by combining small jobs and having them set at the same time.
Try to use one family of type to save time and money by avoiding font changes. The consistent look is better.
Give explicit instructions on marking up copy: type styles, column widths/margins.
With a large job, such as a brochure or annual report, request a style setting proof sheet to get approvals before the entire job is done.
Avoid super rush jobs, especially if you don't really need them.
Avoid lengthy corrections on the phone. You might end up paying for corrections later that could have been avoided if you had done your editing on proof sheets.
Get the layout finished and approved before having type set... the same goes for copy, of course.
Avoid the use of "run-arounds" (reducing the width of the copy to make room for a photo in the column, for example). If you do use them, use simple shapes, boxes, squares.
Avoid the use of curved or angular type. Type reading left to right on a page (for example, this report) is faster and less expensive to set than copy that is set in a curve or running sideways on the page.
The use of unjustified text and captions is less expensive than justified because it sets quicker, costing less time.
Don't depend on the typesetter to read your mind. Be specific.
The all-time best selling product in the mail order industry is the simple two to three page "How To Succeed" reports such as this one. Most of the time these reports are priced at $2 each and offered as series or packages of reports.
This is the "real" Money Maker in the Mail Order business - the basic "How To" Report. It's something anyone can produce, and with all the proper ingredients at the right time, you can become independently wealthy!
Today, there are hundreds of enterprising men and women who write simple research papers (known in the mail order trade as FOLIOS) and sell them by mail. In the pages that follow, I will show you how you can do the same.
Have you ever heard the expression, "everyone has a book in them that's trying to get out?" What does this really mean? Not everyone writes books, do they?
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.
Everybody wants to be a writer - to write best-selling books - and to become famous as well as rich.
Everyone in any business, especially mail order, needs printing. But being a printer takes huge, expensive printing presses, long hours and messy work, right? WRONG! YOU can make money without the mess and expense by being a PRINTING BROKER.
When I started out as a freelance writer the market for such services was a bit different than today. Most freelance writing then was "on spec" - you wrote something, a story or an article, then peddled it.
Whatever amount you come up with for the price of your book, remember that advertising expense will usually take 50% to 60% of your selling price if you are to promote your book properly and get into the mass market.
You can make a lot of money by writing and self-publishing your own material, if you are willing to write the books, manuals, reports or newsletters that millions of people across the United States, and throughout the world for that matter, despe...