Producing Newsletters on CD
Minimum Start-Up: $2,500 Average Start-Up: $10,000 Profit Margins: 50% - 75% One Person Business: YES
Brandell Communications is currently developing a newsletter that will be released on Compact Discs, mailed to you once every two months.
The subscription rate is $195 a year. (Our production cost: around $3 per CD. With 6 CDs a year, our total cost is $18 per subscriber.)
Instead of print or video, we have decided to tap the CD market, the fastest growing communications media.
To offer a subscription to this (still unnamed) newsletter, we are running full page ads in opportunities magazines, as well as implementing a direct mail campaign.
Our initial marketing thrust will be directed at individuals seeking to start their own business, or a second source of revenue.
The Biz-Op market is at a strategic crossroads where new economic opportunities intersect with our growing disenchantment with conventional employment.
This market thinks! And it is quick at recognizing new opportunities. This is why we decided that the growth of How-To CDs depend on the variety of titles available.
We Can Represent & Sell Your CD Titles
While we are selling subscription to our newsletter, we offer customers the opportunity to purchase other CD titles.
We also have a regular New Titles ad which lists new PowerGuides and How-To CDs available.
Every time we send out a newsletter and a catalog, we include your CD on our title list and orders are sent directly to you. We do not take a commission or a percentage of your sales.
Your customer's orders and payments come directly to you. You fulfill the orders and keep the money. We will design and print your ad for you.
Create Your Own Newsletter
We will accept advertising from those of you who plan to produce your own CD newsletter.
Producing a newsletter on CD allows you to collect subscriptions in advance, which is extremely helpful in generating cash flow during your start-up stages.
Producing a newsletter give you a continuing link with a market that shares your common interests. Consider also that the interest factor for a newsletter in CD form is quite high.
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