Producing How-to Videos

A Florida videographer produced a How -To wedding planner tape and sold over $250,000 worth of videos in just 12 months. Think about it: If you sell your video for $25, all you need to do is sell around 80 videos a week, or 325 videos a month to gross $100,000 a year.

A typical "small" production can sell as much as 1,500 videos a month, or 18,000 units a year, at $25 each.

It's the Topic: If there is one single factor that makes or breaks a How to video, its the choice of topic. Another factor to consider is the length of the material. To remain interesting the average how to video must be fast paced and relatively short not exceeding 45 minutes. More successful videos are no more than 30 minutes long as this is a tolerable length by which a video can effectively cover a topic and remain interesting.

Duplication cost The length of your video also affects your duplication cost. Following is a rate structure for duplication charges based on set quantities for a factory-load VHS tape:

Length              1000          2500
10 min             $1.50         $1.15
20 min              2.10          1.80
30 min              2.50          2.00

The shoot. Who's going to do the shooting? If you decide to do it yourself, where will you get the camera? What format are you going to shoot it in? The average cost of renting a 3/4 inch U-Matic camera, with wireless mics, and standard lighting equipment is around $495 a day. A camera person with an assistant will cost an extra $250.

The Editing. Once you've shot all the footage you need, you edit the work, assembling the footage in an orderly and coherent fashion that will effectively deliver the thought. Depending on how you shot your footage, editing can take 20 to 50 times the estimated finished length of your video. this means a 10 minute video may take 4 to 5 hours to edit, and so on.

Studio time ranges from $40 to as much as $100 an hour, depending on the special effects you want to have available for your editing project.

Packaging Full color printed sleeves start at around 40 cents a piece if you order 1,000 or more. You also need face labels on your tapes, as well as shrink wrapping for protection.


Related Articles

How to Sell Pine Cones

Ordinary pine cones, of any size, can be made to look almost exactly like tiny owls simply by adding "eyes" which can be purchased at any hobby or craft shop.

Couponing: How to Run an Easy and Profitable Business Selling Special Coupons

Look in your mailbox. What do you see almost every day? Coupons. Look in your newspaper. What do you see EVERY day? Coupons. It seems like coupons multiply like rabbits. Why? Prices are rising, unlike a majority of people's incomes.

27 Service Businesses to Start Now

There are hundreds of opportunities in the service arena offering low-cost start-ups and high profit returns. Almost all can be run from home.

16 Ways You Can Make Money Collecting Things in Woods and on Beaches

16 Ways You Can Make Money Collecting Things in Woods and on Beaches

The Boring Way to Become Wealthy

When some people think about becoming rich, they might imagine suddenly coming into a bunch of money. Maybe they'll win the lottery. Maybe a rich relative will die and leave a fortune to them. Or perhaps they'll suddenly make it as a famous actor. Planning to become wealthy this way is a non starter.

A Furniture Refinishing Business in Your Home

If you have a garage or work building and are willing to learn a craft, upholstering, re-upholstering and/or furniture refinishing would make an excellent home business.

Big Profits In The Sign Fabrication Business

A few years ago it would have been foolish to even consider a sign business unless you were well qualified to hand paint letters and illustrations.

How to Give Away Magazines and Make Great Profits

People are always interested in saving money. If you can develop a product or service that will help them save, you are almost guaranteed success.

How to Make $50 Mailing 150 Envelopes

Order 5,000 3 x 6 commission circulars from your printer selling $1.00 items that you earn 50% commission on every order you receive. Have your name printed on them - it will save you hours of stamping time.

Tweaking Every Last Penny Out of Your Garage Sale

Garage sales are like any other form of business. To get the most money out of your garage sale, you have to know what you are doing. You have to be acquainted with the market, advertise for business, offer competitive prices and quality merchandise.