Marketing and Advertising

ABCs of How to Compile, Maintain & Sell "Red Hot" Name Lists


Virtually every inquiry or buyer's name ultimately ends up on a mailing list. Some are small lists, while others contain millions of names. Some are meticulously maintained, while others are carelessly handled.

A Dozen and One Ways to Reduce Postage


Note: It is false economy to not send a SASE when making inquiries of other dealers. You are more likely to receive an answer much more quickly and it improves business relations.

When, Why and How to Use Mailing Lists


Mailing lists may be the cause of more heartbreaks than any other single factor in mail order. A poorly chosen list, a weak mailing and the high cost of mailing to a list can tax the optimism of a new dealer very, very quickly.

Twenty-One Envelope Tricks


When your envelopes aren't opened, you can't make money! Before you can get an order, the recipient of your mailing package must first open the envelope.

How to Write a Power Packed Sales Letter


Ninety percent of you who will read this report will at some time get involved in marketing by direct or response mailing.

Million Dollar Sales Letters for Your Own Use and Profit


Selling by mail can be the easiest and least expensive method of selling your services or commodities. It can also be the most difficult and the most expensive method of doing the job.

Using Your Products as a Prop in a Movie or a TV Show


Casual advertising is one of the most effective way to present your product to the market, and by placing them as props in movies or TV shows, your product is exposed to a wide audience based, and with some implied level of endorsement.

Secrets of Getting Free Advertising


The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.

Producing Restaurant Placemats as an Advertising Medium


The concept is simple: Give free paper placemats to restaurants in your area with either a prominent color ad or their menu in the middle, and two-inch by two-inch ads around the edge.

Coop Sweepstakes: the Prize is Always Right


Giving away a prize as an incentive to sell a product or solicit a donation is a time-tested marketing ploy that never fails. The only problem is that the market has become oblivious to sweepstakes.

The Inside Secrets of Free Publicity for Your Business


Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you.

How to Use Customer Response Card


We all do it. If we get good service or order a product we like, we order from the company again.

How to Publish Advertising Circulars for Big Profits


Don't be taken in by those "big headline" advertisements promising you instant riches as a Circular Mailer! It just doesn't work that way...

Referral Cards Work


Any business' best resource is the customer who's already done business with them. This customer will be the one who provides return business, and refers new business. How can you insure that you get those referrals, though?

Basics of Promotion Advertising


Promotion advertising differs significantly from consumer franchise-building advertising. The latter is long-term in nature and aimed at giving customers reasons to buy. Promotion advertising is short-term.

How to Get Free Radio Advertising


The greatest expense you're going to incur in conducting a successful business is your advertising.

How to Succeed with Your Own Money-Making Ad Sheet


Publishing and distributing a mail order ad sheet can be very profitable. They are simple and easy to produce, with most quick print shops able to handle the printing at fairly low cost.

How to Write Attention-Getting Ads


The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long.

How to Effectively Key Your Ads


Advertising smartly means you must keep track of which publications draw the most responses, as well as which ad copy is best. This can be done by KEYING your ads.

How to Write Profitable Classified Ads


Everybody wants to make more money. In fact, most people would like to hit upon something that makes them fabulously rich!