Marketing and Advertising

The Art of Writing Classified Ads

3/8/2015

Yes, writing classified ads is an art, one that can be learned, developed and perfected in a relatively short period of time.

Discount Cards

2/28/2015

The objective of this report is to show you how to produce a simple discount card for merchants and consumers in your community.

Lead-Generation Techniques

2/28/2015

Do you want leads or do you want to get actual orders right away? Again, be explicit when communicating your objective to your reader.

The Three Keywords in Ad Copy Writing

2/28/2015

Keywords are trigger buttons you can use to draw a particular response from your audience. The words themselves may not appear in your ad, but the essence should be obvious as to impress a point on your readers.

Stop Paying for Advertising

2/28/2015

Back in the beginning days of my business, I didn't have the money to pay for advertising.

How to Set Up Your Own in-House Advertising Agency

2/18/2015

With the high prices of placing ads today, why not save money? There's no special secret to writing and placing advertisements in magazines, tabloids and newspapers. And why not claim the discount given to advertising agencies?

Advertising Styles

2/18/2015

By using these styles as your framework, you can start writing a draft built around your thoughts and sales ideas, in a more coherent fashion.

What is Marketing Psychology?

2/18/2015

WOW! What a prestigious title for an article! It must have made you stop and take notice because YOU are reading these words right now!

Use Referrals to Double Your Business

2/18/2015

Any business' best resource is the customer who's already done business with them. This customer will be the one who provides return business, and refers new business. How can you insure that you get those referrals, though?

Using Voice Mail to Market Your Products

2/17/2015

If you could sell a bunch of your products every day over the phone, without talking to any customers, would you be interested? Of course you would!

The Dos and Don'ts of Profitable Mail Order Ads

2/8/2015

Regardless of how you look at it, the most important aspect of any successful mail order business is its advertising. In fact, mail order success is wholly dependent, and even predicated upon good advertising.

Tips on Selling Stuff to Make Money

1/6/2015

Although it's been said time and time again -- your advertising must point out the benefits to the customer instead of you. However, lots of people still don't do it and subsequently lose a lot of sales. Let's look at some examples:

Free Advertising for Your Business

1/6/2015

There are many legitimate ways to get discount advertising, and many ways to get so-called "free" advertising.

Writing an Effective Press Release

10/25/2014

The word "Press Release" seems to scare most people to death. On top of that not many people take the time to even think of writing their own Press Release.

How Information Overloading Works

10/25/2014

There are many schools of thought on how to write a successful direct-response ad, letter or brochure. Some say you need to be subtle, some say be harsh, some say be round-about, some say be direct.

ABCs of How to Compile, Maintain & Sell "Red Hot" Name Lists

1/4/2014

Virtually every inquiry or buyer's name ultimately ends up on a mailing list. Some are small lists, while others contain millions of names. Some are meticulously maintained, while others are carelessly handled.

A Dozen and One Ways to Reduce Postage

1/4/2014

Note: It is false economy to not send a SASE when making inquiries of other dealers. You are more likely to receive an answer much more quickly and it improves business relations.

When, Why and How to Use Mailing Lists

1/4/2014

Mailing lists may be the cause of more heartbreaks than any other single factor in mail order. A poorly chosen list, a weak mailing and the high cost of mailing to a list can tax the optimism of a new dealer very, very quickly.

Twenty-One Envelope Tricks

1/4/2014

When your envelopes aren't opened, you can't make money! Before you can get an order, the recipient of your mailing package must first open the envelope.

How to Write a Power Packed Sales Letter

1/4/2014

Ninety percent of you who will read this report will at some time get involved in marketing by direct or response mailing.