Marketing and Advertising

The Art of Writing Classified Ads


Yes, writing classified ads is an art, one that can be learned, developed and perfected in a relatively short period of time.

Discount Cards


The objective of this report is to show you how to produce a simple discount card for merchants and consumers in your community.

Lead-Generation Techniques


Do you want leads or do you want to get actual orders right away? Again, be explicit when communicating your objective to your reader.

The Three Keywords in Ad Copy Writing


Keywords are trigger buttons you can use to draw a particular response from your audience. The words themselves may not appear in your ad, but the essence should be obvious as to impress a point on your readers.

Stop Paying for Advertising


Back in the beginning days of my business, I didn't have the money to pay for advertising.

How to Set Up Your Own in-House Advertising Agency


With the high prices of placing ads today, why not save money? There's no special secret to writing and placing advertisements in magazines, tabloids and newspapers. And why not claim the discount given to advertising agencies?

Advertising Styles


By using these styles as your framework, you can start writing a draft built around your thoughts and sales ideas, in a more coherent fashion.

What is Marketing Psychology?


WOW! What a prestigious title for an article! It must have made you stop and take notice because YOU are reading these words right now!

Use Referrals to Double Your Business


Any business' best resource is the customer who's already done business with them. This customer will be the one who provides return business, and refers new business. How can you insure that you get those referrals, though?

Using Voice Mail to Market Your Products


If you could sell a bunch of your products every day over the phone, without talking to any customers, would you be interested? Of course you would!

The Dos and Don'ts of Profitable Mail Order Ads


Regardless of how you look at it, the most important aspect of any successful mail order business is its advertising. In fact, mail order success is wholly dependent, and even predicated upon good advertising.

Tips on Selling Stuff to Make Money


Although it's been said time and time again -- your advertising must point out the benefits to the customer instead of you. However, lots of people still don't do it and subsequently lose a lot of sales. Let's look at some examples:

Free Advertising for Your Business


There are many legitimate ways to get discount advertising, and many ways to get so-called "free" advertising.

Writing an Effective Press Release


The word "Press Release" seems to scare most people to death. On top of that not many people take the time to even think of writing their own Press Release.

How Information Overloading Works


There are many schools of thought on how to write a successful direct-response ad, letter or brochure. Some say you need to be subtle, some say be harsh, some say be round-about, some say be direct.

ABCs of How to Compile, Maintain & Sell "Red Hot" Name Lists


Virtually every inquiry or buyer's name ultimately ends up on a mailing list. Some are small lists, while others contain millions of names. Some are meticulously maintained, while others are carelessly handled.

A Dozen and One Ways to Reduce Postage


Note: It is false economy to not send a SASE when making inquiries of other dealers. You are more likely to receive an answer much more quickly and it improves business relations.

When, Why and How to Use Mailing Lists


Mailing lists may be the cause of more heartbreaks than any other single factor in mail order. A poorly chosen list, a weak mailing and the high cost of mailing to a list can tax the optimism of a new dealer very, very quickly.

Twenty-One Envelope Tricks


When your envelopes aren't opened, you can't make money! Before you can get an order, the recipient of your mailing package must first open the envelope.

How to Write a Power Packed Sales Letter


Ninety percent of you who will read this report will at some time get involved in marketing by direct or response mailing.