What happens if the fulfillment house who handles your orders misread your handwriting? What happens if they can't read your correct street address or zip code?
As an entrepreneur involved in the selling and/or promotion of something by Direct Mail, you should already know that the most important aspects of your mailing have to do with the sales letter or circular you send out, and the mailing list you use.
Selling products and/or services through the mail is one of the fastest growing methods of doing business in the world today. It's estimated that sales for 1991 will top the 100 billion dollar mark!
First off, you can have a lot of fun with mail order even if you don't make a lot of money. It is something that can be done at home, by anyone regardless of their physical condition as long as they can read and write.
The "Mail Order" business is not a business of itself, but is another way of DOING business. Mail Order is nothing more or less than selling a product or service via advertising and the offers you send out by mail.
Listing names of Big Mail Requestors, and sending out packages of Big Mail is an easy way to get your start in the business of selling by mail.
Successful mail order firms make every effort to personalize their mail!
One of the easiest, if not the easiest, ways of getting started with a profitable mail order business of your own is through the promotion and sale of money-making folios or reports.
This publication provides basic information on how to run a successful mail order business. It includes information on product selection, pricing, testing, writing effective advertisements, etc.
Selling special reports is the hottest sellers in mail order to come along in many years and the best part is that you become your own prime source publisher.
The real profit in selling books by mail is by having dealers sell for you. Rather than mailing out thousands out thousands of your own mailing packets at todays high postage cost, get hundreds of thousands mailed out through your own dealers.
Most small business owners who have managed to survive the proverbial first 2 years in business probably started out thinking mail order was an easy business to get into.
Whoever started the nasty rumor that mail order business is very slow during the months of July and August is dead wrong. In case you are new to the world of mail order you are likely to believe this rumor.
Information is a time-tested product that will continue to make money particularly now that we have so many options and the society we live in is constantly hungry for information.
Publishing and distributing a mail order ad sheet can be very profitable. They are simple and easy to produce, with most quick print shops able to handle the printing at fairly low cost.
Here's a common dilemma: You receive a letter enclosed with a copy of your ad that specifically states "...for more information, send $1." However, they DON'T enclose the $1.
Of course you do, right? Check again! More often than not I have watched people join a program, receive a camera-ready circular and are expected to know what to do with it.
Everyone dreams of owning a super money-making business where other people do all the work, and their only duties involve the approval of sales and bank deposit slips. It's the only way to go as a business owner.
Aside from advertising, the biggest expense involved in a mail order business is postage. This means that virtually everyone involved in mail order is on the lookout for ways to save money getting their sales offers out to prospects.
Anyone wanting or needing to build a fast source of income should definitely consider establishing a mailing list rental business.