Don't be ashamed to be a "Copycat". Most everything that is worthwhile today is an approximate copy of something that came before it.
Examine the sales materials of your competitors and notice what is selling for them, then copy it. There is nothing illegal about this. If something is selling for the other guy, then that same "something" should sell just as well for you, all other factors being equal. However you must recognize that when too may people try to sell the same product, using the same advertising tactics, etc., a vicious competitive circle often develops. Therefore you should vary your programs just enough so that you are not locked into such a situation.
When you examine the program or product of your competitor, pay particular attention to any weaknesses, then when you "copy" it you can make yours superior.
What your are really doing is copying a successful idea and making your product or service better than the original put out by your competitor.
Since most people will not necessarily switch from one product to another unless they have a good reason, such as price or quality, they will purchase your product only when they think it is better priced or is superior. By making a small change in the right direction in your "Copy" you can capture the market.
So remember both sides of the "Copycat" equation... find out what others are selling successfully and how they are accomplishing it, then be slightly different in compiling and selling your own products or programs. If you can convince people that you are the exclusive source for a particular product or piece of information, they will be looking toward you, not your competitor.
In these days, it's becoming increasingly difficult to make ends meet with just one source of income. Thus, more and more people are investigating the possibilities of starting their own extra-income business.
Once you have formed your own non-profit organization, you merely place in your corporate charter the provision that medical care be paid by the organization of which you are a member.
Success in business comes as a result of planning. You have to have a detailed, written plan that shows you what the ultimate goal is, the reason for the goal, and each milestone that must be passed in order to reach your goal.
Your Guide to Setting Up Your Own Business at Home
This Handbook on the basic regulations and related services administered by the Department of Labor (DOL) is designed primarily for small businesses in general industry. It begins with a general overview of DOL requirements.
There isn't a day that goes by that I don't hear another small business owners complaining about some of the customers they have to do business with. And some of them REALLY are legitimate complaints.
Because tens of thousands of people all across America want to know how they can work at home and earn enough money to run a household, there is a special need for this report. Today the need for women to work out of the home is stronger than ever.
Twenty million home-based businesses will be in operation by 1999, according to Link Resource's 1995 National Work-at Home Survey. All around the country, people who want more control over their lives are starting home businesses
Ask 500 people already in business how they decided upon their business name and you will get 500 different answers. Everyone has a story behind how they chose their own business name.
Prepared by the Office of the General Counsel U.S. Small Business Administration