If you want to make money in the mailing list business, you should contact the state and federal government for sources of lists. What's available? You wouldn't believe it!
From many states you can get lists of licensed attorneys, accountants, real estate agents, veterinarians, barbers, insurance companies, architects, nursing homes, cosmetologists, social workers, dentist, librarians, psychologist, manufacturers, licensed drivers, businesses, doctors, foreign corporations registered in the state, and many others. There are even 28 states that allow access to driver's license records!
When you're dealing with the government, expect to have to go through several people to finally get to talk with someone knowledgeable about the lists that are available.
This even more of a problem when dealing with the federal government. Again, be persistent. If you believe a particular list is available from the government don't take no for an answer when someone says there isn't such a list. here's a few sources to speed you on your way;
FSS Surplus Personal Property Zone. This is a list of people who have bought auctioned government property from the federal government. It's broken down into several files (regions). An example if region 8-10 consisting of 38,000 buyer addresses. It's available on tape from the General Services Administration for $50.
DOMESTIC MAIL MANUAL. 8,700 paid subscribers to the government's publication on postal regulations. It's available from the government printing office.
CATALOG OF UNITED STATES GOVERNMENT PUBLICATIONS subscriber list. 1400 paid subscribers to this publication which lists monthly government publication. The list is available from the Government Printing Office. Call or write for current price and format.
BUSINESS AMERICA, INTERNATIONAL TRADE subscribers list of nearly 5,000 names and address of people either in export related fields, or expressing an interest. The list is available from the government printing office.
Again, these are just a few of the many, many lists available. Some are free. Most carry a nominal charge. Be sure to specify printed directory, diskettes, or tape format. It is also advisable to inquire and make sure the file you want has the complete name, and address for it to be usable - many files may only have a name and no address.
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
Have you placed your display ad in a national magazine with over 20 million readers, then waited for the orders to pour in? But the days go by and there is little or no responses?
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.