Here is a sample telemarketing script that I provide to members in my NeTel downline:
When you call any company, you must first find out the following information:
What company this business currently is using for their long-distance service. (Normally the Accounting Department would know this.)
The full name of the person in charge of switching the long-distance carrier for the company. To find out this information, initially call the company and ask:
May I speak to the Accounting Department in regards to your company's present long-distance service? (Jot down the name of the party if given by the receptionist.)
Mr (or Ms) ___. My name is __. I am conducting a survey to find out who your company has chosen as their long-distance carrier.
After the information is provided, then ask:
Could you give me the name of the manager in charge of selecting your long-distance carrier for reference purposes?
After this information is provided, thank them for their time and hang up.
Go through the same procedure for at least 25-50 different companies, making sure to write down all the information you are given. If someone asks who you are conducting the survey for, tell them NeTel Telecommunications in Ft Lauderdale FL.
Now, call back each company and ask to speak to the manager in charge that the Accounting Dept gave you to contact. Say:
Mr (or Ms) __. My name is __ and I understand that your current long-distance company is ____. I would like to know if you would be interested in saving your company $1,000's of dollars per year on long-distance as well as receiving a monthly commission check?
It won't cost you a penny to try it out.
If the person seems skeptical (but interested) you could continue by saying:
I realize there is a war going on between long-distance companies now and you may never have heard of my company, NeTel Telecommunications in Ft Lauderdale FL. However, the reason they can give you such low rates is because they advertise by word-of-mouth. And because they don't spend lots of money on expensive television and national magazine advertising they can pass the savings on to you.
Wait for the person's response. If they still seem to be interested, continue by saying:
NeTel also offers 800 numbers, voice mail, pager services, and even Internet services. In fact, they are everything AT&T or MCI is without all the extra mumbo-jumbo and hype.
If the person asks for you to send them more information, take down their name and address and phone NeTel to request a package be sent out. Make sure YOUR member number is included in the packet so you get the credit. DO NOT ask the potential customer to call NeTel at this time because most of them won't.
However, if the person seems really interested, you could touch on the network-marketing end by saying: "NeTel is also one of the very few long-distance companies that actually PAYS you a check every month for anyone else you convince to switch their long-distance. And for a company the size of yours, you can sign-up with NeTel, then ask all your employees to do the same. When they switch their long-distance service, YOU receive a commission check in the amount of 2% of every long-distance call they make. Essentially, this would definitely offset your own company's long-distance bill or maybe even eliminate it completely."
Use this as an outline for your own network marketing venture and let me know how you do.
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
Successful mail order dealers realize there are two distinct groups of publications in which to place advertising for maximum results.
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.