Although most advertisers hire experienced production firms to develop write and produce their infomercial campaigns, many entrepreneurs produce their own.
Self-managed, self-produced projects have become a popular option for a lot of advertisers because of relatively lower expenses, because of the nature of the products themselves, or because the advertisers want creative control. Following are the main reasons why this is so:
FINANCIAL INTEREST. Some entrepreneurs don't want to share profits with partners or investors. But without them, most start-up companies do have the capital to hire a full-service infomercial company.
PRODUCT APPEAL. The entrepreneur's product is untested as an infomercial item, making it difficult to attract partners or investors.
CREATIVE CONTROL. Many entrepreneurs argue that they know more about their product than anyone else. They therefore prefer not to leave the creation of their informal to an outsider.
Three stages are normally involved in the creation and production of any infomercial or direct response TV campaign:
If you've been in mail order for more than a month...chances are you've been ripped off by one or more ad sheet printers. This report won't make you a mail-order genius but might keep you from loosing your shirt prematurely.
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
Most business beginners think Direct Mail means purchasing a mailing list and mailing an advertising flyer to a bunch of folks they know absolutely nothing about. This IS NOT what Direct Mail marketing is.
What is a Big Mail? If you are a total beginner to the mail order world, you will have no idea what the term means. Before I knew better, I used to think a Big Mail was just a big envelope containing some type of free samples.
Successful mail order dealers realize there are two distinct groups of publications in which to place advertising for maximum results.
This method of getting free printing is currently being used by several different mail dealers. It works! Here's the plan: Run an ad similar to this in any mail order magazine:
There have been entire volumes written on mail order selling. For printed information, the best way to learn HOW & WHERE to advertise is to go to your newsstand and check through all the magazines carrying large numbers of classified and space ads.
Here are some interesting results of a study conducted on readerships of magazine ads. Most of the stats are from Starch INRA Hopper, Inc and other studies.