One of the easiest, if not the easiest, ways of getting started with a profitable mail order business of your own is through the promotion and sale of money-making folios or reports.
Generally, the beginner purchases a series of these reports - complete with reproduction rights. He reproduces them in whatever quantity and as often as he likes - usually at a cost of less than 5 cents each, sends out an advertising circular and sells them for as much as $5 each.
The make-up and circulation of the advertising circular is the all-important key. You should group your reports by the titles that really appeal to the wants and needs of your prospective customers, and for a series of reports - 10 to 15 per series -list them as a complete set on your advertising circular.
As has been said so many times in countless mail order advice publications, you never really make any real money until you control the product. When you buy the reproduction rights to a set of reports, you control the product. You can advertise the sale of these reports individually via national classified ads, and follow up with your advertising circular listing all of your reports or you can run your advertising circular as a "full page" advertisement or send it out as a part of your direct mail packages. The bottom line is simply that when the orders come in, you keep all the money for yourself, reproduce the reports for pennies and end up with a profit that's beyond the belief of other people in other types of businesses.
It's virtually impossible to convince most people that you can make a profit of at least 76% per sheet of paper, but it's being done every day of the week, and is actually the easiest way there is of making money! Give it a try yourself, and you'll probably be flabbergasted too.
The best part of getting started with these folios is that you'll have an opportunity to see how they are written, precisely what kind of information they contain, and from there, the background you will need to start writing similar folios and reports of your own.
Let's say you send for the groups of reports on the many ways of making money in various small businesses. Just as soon as you get them, read them over carefully. Make sure you understand and fully comprehend the information and instructions in each report because any one of them - all of them - are very definitely problem-solving reports that can aid in your own quest for success. Jot down a few notes relative to those you want to use, and/or pertinent information you might want to incorporate into a report of your own - one that you write yourself and not only set the selling price on, but also who or how many people sell it.
The next thing is to take this series of reports to some of the print shops in your area and ask them for a bid on their costs to print up an inventory supply for you. When you finally find a shop that will print at a cost that is agreeable to you, have a supply printed up. After they are printed, be sure to separate your originals or the masters form the supply you are going to be selling. It is best to keep these master copies in a file cabinet or someplace completely removed or separate from where you store your inventory.
You're just about ready to start raking in the big money -but first - you have to get the word out that you have got these reports ready, and for sale to anyone that wants to buy a copy. We suggest that you select one of the reports you fee l will interest the most people - Such a report might be "How To Get Big $$!" (listed as #3603)
Make up a simple classified ad:
FREE REPORT! "How To Get Big $$ in Your Mailbox -- Everyday!" Send SASE to CASH, Box 123, Anywhere USA 01020.
Place this ad in as many of the national coverage mail order publications as you can afford to advertise in, and then hang on for a deluge of orders.
With each order, simply take a copy of this report and include it with a copy of your advertising flyer listing all of your reports - with your name/address in place of ours, of course - and send it back to them in the self-addressed, and stamped envelope the in to you. In most cases, you will find that about half of those people who have sent in for a copy of the free report, will turn around and send you $15 for the complete set with reproduction rights.
Simple - easy - and with a profit potential in the hundreds of thousands of dollars because you will find that every one of these reports will sell for years and years to come!
As mentioned earlier, you should study the reports you buy and from them, eventually write your own reports, make up your own advertising circulars, and not only set your own selling price, but control the number of people selling them. Writing and selling simple "business success" reports is how most of the "biggies" in mail order got their start - it is the bread and butter of most mail order businesses - and the only right way to go if you are trying to make it with a minimum investment.
Best of luck in all your mail order endeavors.
The all-time best selling product in the mail order industry is the simple two to three page "How To Succeed" reports such as this one. Most of the time these reports are priced at $2 each and offered as series or packages of reports.
Everybody wants to be a writer - to write best-selling books - and to become famous as well as rich.
When I started out as a freelance writer the market for such services was a bit different than today. Most freelance writing then was "on spec" - you wrote something, a story or an article, then peddled it.
Your novel sits unfinished, waiting for a burst of inspiration to send it out to be typewriter and right to the top of the best seller lists, right? You are not alone. Thousands of would-be writers are waiting as well.
This is the "real" Money Maker in the Mail Order business - the basic "How To" Report. It's something anyone can produce, and with all the proper ingredients at the right time, you can become independently wealthy!
According to Howard Penn Hudson, publisher of The Newsletter of Newsletters, "there are at least 100,000 professional and amateur newsletters in the United States--some estimate as many as 500,000--and they are read by millions of people."
Whatever amount you come up with for the price of your book, remember that advertising expense will usually take 50% to 60% of your selling price if you are to promote your book properly and get into the mass market.
When it comes to promoting your product or service business, most people think of the traditional marketing materials such as brochures, flyers, newsletters, and the like.
Have you ever heard the expression, "everyone has a book in them that's trying to get out?" What does this really mean? Not everyone writes books, do they?
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.