When the writing bug hits you, get out your pencil, typewriter, word processor or tape recorder and go to work.
Personal wants and desires, such as "How to Make Money" can put you on the road to success in the writing field. there are five main emotional appeals for selling this kind of publication: Money, Self Preservation, Family, Romance, Recognition. These appeals can all be built into your writings.
It pays to make up a good advertising schedule several months in advance and when you do hit the pages with your ads, be sure they "Drip" with enthusiasm!
The title is of the greatest importance. It alone can determine the sales volume to a large degree. Price your report so that you can come out with a good profit. You will want to make tests to see if your publication will bring in the required price before going into full scale advertising.
Most people are dreamers not "doers". It is only a short step to be a doer. Just do it!
Sometimes it is better to write a strong ad before you write the report, then make the report live up to your ad. Make your ads friendly.
Write about a special subject in a unique way: Strive to write in such a way that you will get repeat orders or will receive orders from the same customers for your other books and products. Have a follow-up program ready to go.
Ship your orders without delay. Don't hold them up for checks to clear. It will do you much more damage than getting a few bad checks. Offer a free bonus for "buying today".
Get quality printing for use with all your paper needs (letterheads, envelopes, circulars, sales letters, return envelopes, order forms, etc.)
You can set up a distributor program, sell your publications direct to the consumer, or use both methods.
It's a good idea to give your other publications a boost within the pages of your other reports and books, but don't brag about your accomplishments or try to sell all your own products in the body of your publication.
The all-time best selling product in the mail order industry is the simple two to three page "How To Succeed" reports such as this one. Most of the time these reports are priced at $2 each and offered as series or packages of reports.
Everybody wants to be a writer - to write best-selling books - and to become famous as well as rich.
When I started out as a freelance writer the market for such services was a bit different than today. Most freelance writing then was "on spec" - you wrote something, a story or an article, then peddled it.
Your novel sits unfinished, waiting for a burst of inspiration to send it out to be typewriter and right to the top of the best seller lists, right? You are not alone. Thousands of would-be writers are waiting as well.
This is the "real" Money Maker in the Mail Order business - the basic "How To" Report. It's something anyone can produce, and with all the proper ingredients at the right time, you can become independently wealthy!
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.
According to Howard Penn Hudson, publisher of The Newsletter of Newsletters, "there are at least 100,000 professional and amateur newsletters in the United States--some estimate as many as 500,000--and they are read by millions of people."
Whatever amount you come up with for the price of your book, remember that advertising expense will usually take 50% to 60% of your selling price if you are to promote your book properly and get into the mass market.
When it comes to promoting your product or service business, most people think of the traditional marketing materials such as brochures, flyers, newsletters, and the like.
Have you ever heard the expression, "everyone has a book in them that's trying to get out?" What does this really mean? Not everyone writes books, do they?