TV marketing is the new dominant form of distributing products from the source directly to the end user. It's the new electronic mall that brings the retail stores right to your living room.
Half-hour shows that hack products from screwdrivers and shampoos to exercise equipment and how-to programs is not at all a new concept. After all, during its infancy, advertising was what television was all about. These long-form ads, now commonly called Infomercials, has fast become the new growth area in mail order marketing.
Unlike infomercials that sell only a single product throughout the 30-minute show, the new twist in TV retailing is the catalogue format. Here, the producer of the infomercial offers products from different sources.
Independent producers are now putting together half-hour shows that showcase "theme" products as in a catalog. There are shows that feature jewelry, audio CDs, electronic items, clothing, etc.
The idea is to present uncommon products that appeal to your target market. These products may be from different manufacturers or importers who will give you the exclusive rights to market their products on television.
You can charge these manufacturers a base fee for featuring their products on your Home Shopping Show. Considering that their exposure on TV will give their products visibility that can help their regular retail and other marketing efforts, a base fee for their participation is essential and reasonable.
This fee can offset the cost of your production. For example, if you have 15 products that will pay you $750 each, you'll make $11,250. This basic fee can more than pay for a simple broadcast-quality production finished on 3/4-inch U-Matic video system.
In addition to the basic fee, you can structure your pricing wherein you can collect anywhere from 10% to as much as 25% of the gross sales for each and every product you feature in your show. Ideally, whatever percentage you charge as your margin should pay for your airtime cost plus give you a decent profit.
The order taking can be done by an independent service which you must hire. Orders received are forwarded to the respective manufacturers who drop-ship the merchandise to the buyer.
There are hundreds of opportunities in the service arena offering low-cost start-ups and high profit returns. Almost all can be run from home.
If you have a garage or work building and are willing to learn a craft, upholstering, re-upholstering and/or furniture refinishing would make an excellent home business.
Order 5,000 3 x 6 commission circulars from your printer selling $1.00 items that you earn 50% commission on every order you receive. Have your name printed on them - it will save you hours of stamping time.
I would say the most frequently asked question from beginners about opening their own business is "What should I sell?" I then proceed to ask them, "What interests and hobbies do you have?" Most don't know how to answer that question because they ...
People are always interested in saving money. If you can develop a product or service that will help them save, you are almost guaranteed success.
A few years ago it would have been foolish to even consider a sign business unless you were well qualified to hand paint letters and illustrations.
When solving problems after you have exhausted the normal means of coming up with the solution, think in terms of unorthodox methods. Vary your thinking and try to solve the problems by creating something completely new and irrelevant.
71 Ways for a Writer to Make Money
16 Ways You Can Make Money Collecting Things in Woods and on Beaches
When the average guy thinks of enjoying himself he sees himself spending a lot of money to do it. He calls a travel agent to have a whole trip arranged and it cost him a fortune.