How to Make Money Producing Special Event Videos

12/1/2013

Special event videos are much simpler and a lot less worry than videotaping a wedding ceremony. In many cases, you'll only need one camera, one microphone, and little or no editing. You'll charge less, of course, but your profit margin will be higher.

You can provide this service to any professional person or group - attorneys, salespeople, financial advisors, professional speakers, anyone who must give a talk, presentation or lecture before a group of people. Workshops, meetings, conferences, reunions, all are potential jobs for you.

As with weddings, meet beforehand with the person or persons you will be taping, both to get their permission to tape them, if necessary, and to get a feel for what they specifically want on tape.

If all they want is a tape of their speech, then all you'll need is one camera (two if you want a spare in case of problems), one microphone and a tripod. Set your equipment up well ahead of time, to allow for testing. Be sure to have the subject of the tape do a test of part of their speech, so you can be sure the microphone is set right. It's important to have clear sound for event taping.

For panel discussions, meetings and other group events, you'll want to have a camera pointed at every person, or possibly at every two people, as well as one at the whole group. Make sure every person can be picked up by your microphones.

When you edit the tapes together, try to have the speaking person on screen as they speak, unless that would mean too many rapid changes, which can be disorienting to the viewer.

If taping an interview, the subject of the interview is more important than the interviewer. While it's good to cut in a reaction shot of the interviewer from time to time, keep the focus of your tape on the person being interviewed.

Unless you need to use multiple cameras and heavy editing, you should charge less for event taping than you would for wedding taping. There are a few reasons for this.

First, you will spend far less time on an event tape.

Second, you have a higher potential for return business. If you do a good job, you have a good chance of being called in again for the next meeting or conference.

Finally, there is always the possibility of selling copies of the tape to targeted customers. This can either be done for the subject of the tape, with you getting a cut, or the subject can pay you a license fee for each that he or she sells.

An up-and-coming event to tape is the high school or college class reunion. Offer your services to tape the reunion as a keepsake for those who attended, or those who couldn't attend. If you price your service right, you may be able to work a deal where each attendee would get a copy of the tape as part of their registration fee, with a cut going to you.

You'll make less for each tape, but you'll be make up on quantity. You should be able to make $10 to $15 per tape just for copying the master onto a blank. Set up your VCRs, start the copying, and grab a good book. Sounds like easy money to me!

If you tape a reunion, try to get a class list so you can send a personalized letter and brochure to those who didn't attend. They are a good market for copies of the tape. You will need to work out details with the planning committee of the reunion, as they will probably want a cut of the profits, which is fair. But, you are entitled to the lion's share, since you did the work.

When taping a reunion, make sure to get a good group shot of the attendees, possibly panning across the group for clear face shots.

Be sure to tape any and all speeches, important class members like the valedictorian, class leaders, sports figures, and any class member(s) who have become local or national celebrities. Be sure to get plenty of candid material, too, which can be edited in.

You'll want to make sure your skills are good when holding the camera for an event like this.

Other events you may want to consider would be family events, like birthdays, bar/bat mitzvahs, holiday get-togethers, as well as business and school parties, award ceremonies, etc. You'll get these jobs primarily from referrals, which means your marketing expenses for these occasional events will be little or none.

Scan your newspaper periodically for local publicity events like hot air balloon races, boat races or shows, trade shows, scouting events, or other events that appeal to a specialized crowd. Get permission to tape these events, then work out one of these deals:

Also, you could tape a group of similar events and edit them together into a compilation tape that could be sold to targeted customers. There are many potential profit areas in event taping, if you keep your eyes open!

Related Articles

How to Make $50 Mailing 150 Envelopes

7/22/2013

Order 5,000 3 x 6 commission circulars from your printer selling $1.00 items that you earn 50% commission on every order you receive. Have your name printed on them - it will save you hours of stamping time.

A Furniture Refinishing Business in Your Home

11/18/2013

If you have a garage or work building and are willing to learn a craft, upholstering, re-upholstering and/or furniture refinishing would make an excellent home business.

How to Find a Unique Product or Service That Will Make You Money

7/16/2013

I would say the most frequently asked question from beginners about opening their own business is "What should I sell?" I then proceed to ask them, "What interests and hobbies do you have?" Most don't know how to answer that question because they ...

27 Service Businesses to Start Now

8/8/2013

There are hundreds of opportunities in the service arena offering low-cost start-ups and high profit returns. Almost all can be run from home.

Riches through Creative Thinking

7/17/2013

When solving problems after you have exhausted the normal means of coming up with the solution, think in terms of unorthodox methods. Vary your thinking and try to solve the problems by creating something completely new and irrelevant.

71 Ways for a Writer to Make Money

7/18/2013

71 Ways for a Writer to Make Money

How to Give Away Magazines and Make Great Profits

11/19/2013

People are always interested in saving money. If you can develop a product or service that will help them save, you are almost guaranteed success.

The Lazy Man's Way to Big Money Fast

7/20/2013

When the average guy thinks of enjoying himself he sees himself spending a lot of money to do it. He calls a travel agent to have a whole trip arranged and it cost him a fortune.

Big Profits In The Sign Fabrication Business

11/19/2013

A few years ago it would have been foolish to even consider a sign business unless you were well qualified to hand paint letters and illustrations.

16 Ways You Can Make Money Collecting Things in Woods and on Beaches

8/6/2013

16 Ways You Can Make Money Collecting Things in Woods and on Beaches

Terms of Use

All content provided on this website is for general informational purposes only. No warranty is expressed or implied. Your use of this website is subject to our Terms of Use.