Although the national obsession for group exercise has begun to level off, estimates claim 23 million Americans participate in aerobics in health clubs and exercise gyms. This includes people enrolled in programs run from community facilities, YMCAs, and gyms, to dance studios in shopping malls.
This figure represents 10% of the US population who exercise occasionally, definitely a fraction of what it used to be 10 years ago when the craze was at its peak and America was waking up to the urgent message of the importance of exercise.
The decline of enrollment-based fitness programs have forced many studios to expand their services. For example, some jazz exercise studios now offer skin care and nutritional counseling. Some offer shiatsu classes.
The biggest problems for any stationary fitness program is being able to organize classes that work around the schedule of its potential clients. The interest in fitness remains. The market did not dwindle as the figures suggest. The biggest challenge in this industry to identify new ways to deliver its services to the market.
If you are an aspiring exercise entrepreneur, here are three avenues by which you can deliver and sell your services to your market:
Many businesses recognize that healthy employees are productive employees, something the Japanese realized decades ago. You can send instructors to a business location to conduct exercise classes that are subsidized by the employer.
You can lease community or church facilities, recreational centers or school gymnasiums and hold classes for people in that community. Some very large apartment complexes have halls or function areas where classes can be held.
Students who attend your class once can continue the routine on their own time. That's the convenience video can offer. Instead of coming to an organized exercise class, people will attend an exercise class in front of their VCRs. In fact, a video tape can be an excellent add-on product to corporate contracts, satellite classes, or studio classes.
Ordinary pine cones, of any size, can be made to look almost exactly like tiny owls simply by adding "eyes" which can be purchased at any hobby or craft shop.
There are hundreds of opportunities in the service arena offering low-cost start-ups and high profit returns. Almost all can be run from home.
I would say the most frequently asked question from beginners about opening their own business is "What should I sell?" I then proceed to ask them, "What interests and hobbies do you have?" Most don't know how to answer that question because they ...
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