A Florida videographer produced a How -To wedding planner tape and sold over $250,000 worth of videos in just 12 months. Think about it: If you sell your video for $25, all you need to do is sell around 80 videos a week, or 325 videos a month to gross $100,000 a year.
A typical "small" production can sell as much as 1,500 videos a month, or 18,000 units a year, at $25 each.
It's the Topic: If there is one single factor that makes or breaks a How to video, its the choice of topic. Another factor to consider is the length of the material. To remain interesting the average how to video must be fast paced and relatively short not exceeding 45 minutes. More successful videos are no more than 30 minutes long as this is a tolerable length by which a video can effectively cover a topic and remain interesting.
Duplication cost The length of your video also affects your duplication cost. Following is a rate structure for duplication charges based on set quantities for a factory-load VHS tape:
Length 1000 2500 10 min $1.50 $1.15 20 min 2.10 1.80 30 min 2.50 2.00
The shoot. Who's going to do the shooting? If you decide to do it yourself, where will you get the camera? What format are you going to shoot it in? The average cost of renting a 3/4 inch U-Matic camera, with wireless mics, and standard lighting equipment is around $495 a day. A camera person with an assistant will cost an extra $250.
The Editing. Once you've shot all the footage you need, you edit the work, assembling the footage in an orderly and coherent fashion that will effectively deliver the thought. Depending on how you shot your footage, editing can take 20 to 50 times the estimated finished length of your video. this means a 10 minute video may take 4 to 5 hours to edit, and so on.
Studio time ranges from $40 to as much as $100 an hour, depending on the special effects you want to have available for your editing project.
Packaging Full color printed sleeves start at around 40 cents a piece if you order 1,000 or more. You also need face labels on your tapes, as well as shrink wrapping for protection.
Ordinary pine cones, of any size, can be made to look almost exactly like tiny owls simply by adding "eyes" which can be purchased at any hobby or craft shop.
There are hundreds of opportunities in the service arena offering low-cost start-ups and high profit returns. Almost all can be run from home.
I would say the most frequently asked question from beginners about opening their own business is "What should I sell?" I then proceed to ask them, "What interests and hobbies do you have?" Most don't know how to answer that question because they ...
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People are always interested in saving money. If you can develop a product or service that will help them save, you are almost guaranteed success.
Order 5,000 3 x 6 commission circulars from your printer selling $1.00 items that you earn 50% commission on every order you receive. Have your name printed on them - it will save you hours of stamping time.
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A few years ago it would have been foolish to even consider a sign business unless you were well qualified to hand paint letters and illustrations.
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